• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Practicing Collaborative, Continuous Improvement

    Skills you'll gain: Continuous Improvement Process, Education and Training, Process Improvement, Program Evaluation, Community Development, Systems Thinking, Collaboration, Professional Development, Diversity Equity and Inclusion Initiatives, Design, Research, Data Collection

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Lund University

    Circular Economy - Sustainable Materials Management

    Skills you'll gain: Sustainable Business, Sustainable Design, Sustainable Development, Environment and Resource Management, Environmental Engineering, Strategic Sourcing, Environmental Science, Supply Management, Social Impact, Environmental Policy, Business Analysis, Innovation, Stakeholder Engagement, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    B2B Sales Foundations For Complex Deals

    Skills you'll gain: Consultative Selling, B2B Sales, Enterprise Sales, Negotiation, Matrix Management, Conflict Management, Sales Strategy, Sales, Prospecting and Qualification, Stakeholder Engagement, Sales Management, Rapport Building, Professional Development, Communication, Stakeholder Communications, Active Listening, Psychology, Business Communication

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Introduction to Breast Cancer

    Skills you'll gain: Mammography, Oncology, Clinical Trials, Diagnostic Tests, Radiation Therapy, Treatment Planning, Surgery, Care Management, Preventative Care, Pathology, Patient Treatment, Biology, Patient Education And Counseling, Epidemiology, Molecular Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Integrate Generative AI Into Your Data Workflow

    Skills you'll gain: Generative AI, Data Analysis, Machine Learning Methods, Predictive Analytics, Machine Learning, Data Science

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Public Affairs, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Generative AI, Content Creation, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pittsburgh

    Law You Can Use

    Skills you'll gain: Law, Regulation, and Compliance, Court Systems, Regulatory Compliance, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Legal Research, Compliance Management, Human Resource Policies, Arbitration, Legal Proceedings, Business Ethics, Disabilities, Mediation, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Education on climate change: water and soil

    Skills you'll gain: Water Resources, Environment, Climate Change Adaptation, Environmental Issue, Water Sustainability, Environmental Science, Land Management, Natural Resource Management, Sustainable Development, Climate Change Mitigation, Social Studies, Biology, Teaching, Community Development

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Manager's Toolkit

    Skills you'll gain: Influencing, Leadership and Management, Team Leadership, Persuasive Communication, Delegation Skills, Leadership, Team Management, Team Motivation, Team Building, Assertiveness, Motivational Skills, Communication, Empowerment, Social Skills, Negotiation, Active Listening, Virtual Teams, Communication Strategies, Overcoming Obstacles, Non-Verbal Communication

    Beginner · Specialization · 3 - 6 Months

1…149150151…507

In summary, here are 10 of our most popular social media marketing courses

  • Practicing Collaborative, Continuous Improvement: University of Michigan
  • Circular Economy - Sustainable Materials Management: Lund University
  • Introduction to Corporate Communications: University of California, Irvine
  • B2B Sales Foundations For Complex Deals: The Expert Academy
  • Introduction to Breast Cancer: Yale University
  • Integrate Generative AI Into Your Data Workflow: Google Cloud
  • Introduction to Public Relations: Microsoft
  • Law You Can Use: University of Pittsburgh
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Education on climate change: water and soil: Banco Interamericano de Desarrollo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok