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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Analítica de Datos en Finanzas​

    Skills you'll gain: Technical Analysis, Portfolio Management, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Performance Measurement, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Market Data, Equities, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    215 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI For Medical Treatment

    Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Treatment Planning, Data Analysis, Model Evaluation, Applied Machine Learning, Patient Treatment, AI Personalization, Machine Learning, Text Mining, Health Informatics, Medical Terminology, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    531 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    China’s Economic Transformation Part 1: Economic Reform and Growth in China

    Skills you'll gain: International Finance, Economic Development, World History, Economics, Financial Systems, Socioeconomics, Global Marketing, Governance, Fiscal Management, Policty Analysis, Research, and Development, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Econometria Básica Aplicada

    Skills you'll gain: Econometrics, Regression Analysis, Statistical Inference, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, Correlation Analysis, Economics, Probability & Statistics, Time Series Analysis and Forecasting, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    172 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    752 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Probability & Statistics, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Data Preprocessing, Return On Investment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization with R

    Skills you'll gain: Dashboard, Rmarkdown, Data Visualization, Data Visualization Software, Plot (Graphics), Ggplot2, Interactive Data Visualization, Shiny (R Package), Leaflet (Software), R Programming, Data Presentation, Graphing, Scatter Plots, Box Plots, Histogram, Spatial Data Analysis, Data Science, User Interface (UI), Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    267 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Working with BigQuery

    Skills you'll gain: Statistical Reporting, Data Visualization, Big Data, SQL, Data Storytelling, Data Import/Export, Google Cloud Platform, Data Warehousing, Data Sharing, Analytics, Ad Hoc Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    269 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    UI/UX Design Fundamentals & Prototyping with Generative AI

    Skills you'll gain: UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, Usability, Responsive Web Design, User Flows, User Interface (UI), UI Components, Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience), Usability Testing, Design Software, Human Centered Design, Ideation, Brainstorming, Animations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Quality Assessment, Value-Based Care, Program Evaluation, Healthcare Industry Knowledge, Health Systems, Health Informatics, Change Management, Decision Support Systems, Health Care, AI Enablement, Process Mapping, Care Management, Patient Safety, Quality Improvement, Health Technology, Patient-centered Care, Business Intelligence, Business Analytics, Health Policy, Medicaid

    4.5
    Rating, 4.5 out of 5 stars
    ·
    214 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Fundamentos de estadística aplicada

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Analysis, Statistics, Regression Analysis, Sampling (Statistics), Statistical Analysis, Probability & Statistics, Statistical Inference

    4.5
    Rating, 4.5 out of 5 stars
    ·
    140 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Ethics, Data Visualization, Stakeholder Communications, Data Integrity, Data Analysis, Data Presentation, Data Sharing, Analytics, Tableau Software, Responsible AI, Verbal Communication Skills, Sample Size Determination, Systems Thinking, Sampling (Statistics), Internal Communications, Excel Formulas, Interpersonal Communications, Statistics, Stakeholder Engagement, Spreadsheet Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Analítica de Datos en Finanzas​: Universidad de los Andes
  • AI For Medical Treatment: DeepLearning.AI
  • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
  • Econometria Básica Aplicada: Universidade de São Paulo
  • Gestión de marca y producto: IE Business School
  • Analysis and Interpretation of Data: Queen Mary University of London
  • Data Visualization with R: IBM
  • Working with BigQuery: Coursera
  • UI/UX Design Fundamentals & Prototyping with Generative AI: SkillUp
  • Healthcare Trends for Business Professionals: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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