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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain, Workforce Management, Business Analytics, Applied Mathematics, Mathematical Modeling, Process Optimization, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Business Analysis, Microsoft Excel, Resource Allocation, Finance, Analytics, Production Planning, Portfolio Management, Investment Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    API Development on Google Cloud's Apigee API Platform

    Skills you'll gain: API Gateway, Application Programming Interface (API), API Design, Cloud API, Application Deployment, Restful API, Middleware, CI/CD, Proxy Servers, OAuth, Servers, Node.JS, JSON, Authentications, Key Management, Extensible Markup Language (XML), Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research (2): Optimization Algorithms

    Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Computational Thinking, Operational Analysis, Mathematical Modeling, Resource Allocation, Decision Making, Facility Management, Calculus, Business Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    158 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Transformational Leadership for Inclusive Innovation

    Skills you'll gain: Organizational Change, Influencing, Leadership, Diversity and Inclusion, Change Management, Team Management, Advocacy, Innovation, Cultural Diversity, Stakeholder Management, Empathy & Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation With Generative AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    70 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data-Driven Process Improvement

    Skills you'll gain: Process Mapping, Data Collection, Process Improvement, Business Process, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Data Validation, Business Process Modeling, Business Analytics, Operational Performance Management, Gap Analysis, Organizational Strategy, Key Performance Indicators (KPIs), Internet Of Things, Data Integrity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Fundamentos de estadística aplicada

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Analysis, Statistics, Regression Analysis, Sampling (Statistics), Statistical Analysis, Probability & Statistics, Statistical Inference

    4.5
    Rating, 4.5 out of 5 stars
    ·
    140 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Microsoft

    Microsoft Power Platform Fundamentals

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Dashboard, Microsoft 365, Data Visualization Software, Data Visualization, Business Process Automation, Workflow Management, No-Code Development, Business Process, Generative AI Agents, Data Analysis, Data Integration, Application Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Distributed Computing, Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    314 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Ethics, Data Visualization, Stakeholder Communications, Data Integrity, Data Analysis, Data Presentation, Data Sharing, Analytics, Tableau Software, Responsible AI, Verbal Communication Skills, Sample Size Determination, Systems Thinking, Sampling (Statistics), Internal Communications, Excel Formulas, Interpersonal Communications, Statistics, Stakeholder Engagement, Spreadsheet Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Life Cycle Assessment

    Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Development, Sustainable Engineering, Sustainability Reporting, Product Lifecycle Management, Environmental Science, Environment, Nutrition and Diet, Environment and Resource Management, Health Assessment, Food and Beverage, Public Health, Process Analysis, Data Analysis Software, Simulation and Simulation Software, Analysis, Climate Change Mitigation, Energy and Utilities, Global Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistics and Applied Data Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Scatter Plots, Microsoft Excel, Probability & Statistics, Statistics, Data Import/Export, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Models for Decision Making: University of Minnesota
  • API Development on Google Cloud's Apigee API Platform: Google Cloud
  • Operations Research (2): Optimization Algorithms: National Taiwan University
  • Transformational Leadership for Inclusive Innovation: University of Toronto
  • Content Creation With Generative AI: Coursera
  • Data-Driven Process Improvement: University at Buffalo
  • Fundamentos de estadística aplicada: Universidad de los Andes
  • Microsoft Power Platform Fundamentals: Microsoft
  • Big Data Emerging Technologies: Yonsei University
  • Google Data-Driven Decision Making: Google

Skills you can learn in Marketing

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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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