Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Queen Mary University of London
Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Probability & Statistics, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Data Preprocessing, Return On Investment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Rmarkdown, Data Visualization, Data Visualization Software, Plot (Graphics), Ggplot2, Interactive Data Visualization, Shiny (R Package), Leaflet (Software), R Programming, Data Presentation, Graphing, Scatter Plots, Box Plots, Histogram, Spatial Data Analysis, Data Science, User Interface (UI), Data Analysis
Beginner · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Campaign Management, Sales Process, Sales Prospecting, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, Extract, Transform, Load, IBM Cognos Analytics, IBM DB2, Star Schema, Snowflake Schema, PostgreSQL, Data Mart, Data Architecture, Data Modeling, Database Systems, Data Storage, Data Lakes, Databases, Data Storage Technologies, Dashboard, Query Languages, Data Validation, Data Cleansing, SQL
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Statistical Reporting, Data Visualization, Big Data, SQL, Data Storytelling, Data Import/Export, Google Cloud Platform, Data Warehousing, Data Sharing, Analytics, Ad Hoc Analysis
Beginner · Guided Project · Less Than 2 Hours

University of Toronto
Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Regression Analysis, Focus Group, Correlation Analysis, Diversity and Inclusion, Research Methodologies, Surveys, Business Analytics, Statistical Inference, Sampling (Statistics), Stakeholder Analysis, Probability, Stakeholder Engagement
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphical Tools, Animations, Content Creation, Social Media, Data Sharing, Typography, Collaborative Software, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Descriptive Statistics, Data Visualization, Statistical Analysis, Data Presentation, Data Analysis, Statistical Hypothesis Testing, Statistics, Statistical Methods, Probability Distribution, Regression Analysis, Data-Driven Decision-Making, Data Science, Probability & Statistics, Statistical Inference, Correlation Analysis, NumPy, Matplotlib, Pandas (Python Package)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Automation, Application Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, Usability, Responsive Web Design, User Flows, User Interface (UI), UI Components, Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience), Usability Testing, Design Software, Human Centered Design, Ideation, Brainstorming, Animations
Beginner · Specialization · 3 - 6 Months

Universidad de los Andes
Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Analysis, Statistics, Regression Analysis, Sampling (Statistics), Statistical Analysis, Probability & Statistics, Statistical Inference
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Data Visualization, Stakeholder Communications, Data Integrity, Data Analysis, Data Presentation, Data Sharing, Analytics, Tableau Software, Responsible AI, Verbal Communication Skills, Sample Size Determination, Systems Thinking, Sampling (Statistics), Internal Communications, Excel Formulas, Interpersonal Communications, Statistics, Stakeholder Engagement, Spreadsheet Software
Beginner · Specialization · 3 - 6 Months