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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IIMA - IIM Ahmedabad

    Leading with a Digital Strategy

    Skills you'll gain: Digital Transformation, AI Enablement, Business Transformation, Technology Strategies, Performance Improvement, Organizational Strategy, Organizational Change, Performance Measurement, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Columbia University

    HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective)

    Skills you'll gain: Value-Based Care, Health Informatics, Care Coordination, Analytics, Health Care Administration, Data Analysis, Interoperability, Healthcare Ethics, Health Care, Health Systems, Health Technology, Electronic Medical Record, Patient-centered Care, Telehealth, Predictive Modeling, Data Sharing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for Execs & Business Leaders: Integration Strategy

    Skills you'll gain: AI Enablement, Responsible AI, Return On Investment, Data Strategy, Business Leadership, Generative AI, Business Strategy, Scalability, Compliance Management, Data-Driven Decision-Making, Artificial Intelligence, Marketing Automation, Human Resources, Solution Design, Information Technology Operations

    4.9
    Rating, 4.9 out of 5 stars
    ·
    116 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Google Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Analytics, Consumer Behaviour, Data Analysis, Customer Relationship Management, Advertising Campaigns

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data Modeling and Management Systems

    Skills you'll gain: Data Modeling, Data Infrastructure, Database Systems, Data Architecture, Big Data, Data Management, Database Management Systems, Real Time Data, NoSQL, Database Design, Apache Hadoop, Scalability

    4.4
    Rating, 4.4 out of 5 stars
    ·
    3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Design of Experiments

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Statistical Hypothesis Testing, Design Strategies, Sampling (Statistics), Probability & Statistics, Mathematical Modeling, Analysis, Model Evaluation, Data Transformation, Descriptive Statistics, Probability Distribution, Variance Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    379 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for your Professional Data Engineer Journey

    Skills you'll gain: Business Requirements, Data Pipelines, Business Analysis, Data Security, Data Architecture, Verification And Validation, Data Analysis, Machine Learning, Data Processing, Data Storage, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Research, Packaging and Labeling, Product Quality (QA/QC), Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination

    4.5
    Rating, 4.5 out of 5 stars
    ·
    449 reviews

    Intermediate · Course · 3 - 6 Months

  • L

    LearnQuest

    Developing AI Applications on Azure

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Microsoft Azure, Python Programming, Machine Learning, Machine Learning Algorithms, Data Science, Image Analysis, Computer Vision, Natural Language Processing, Application Programming Interface (API)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    978 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud en Español

    Skills you'll gain: Model Deployment, Google Cloud Platform, Data Lakes, Data Pipelines, Dataflow, Big Data, Tensorflow, Real Time Data, Data Architecture, Extract, Transform, Load, Data Warehousing, Apache Spark, Unstructured Data, Apache Hadoop, Data Security, Applied Machine Learning, MLOps (Machine Learning Operations), Feature Engineering, Data Management, Data Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    815 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Innovations in Investment Technology: Artificial Intelligence

    Skills you'll gain: Investment Management, Wealth Management, Asset Management, Investments, FinTech, Financial Trading, Portfolio Management, Artificial Intelligence, Big Data, Financial Market, Artificial Neural Networks, Automation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    418 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Literacy

    Skills you'll gain: Survey Creation, Data Literacy, Data Visualization, Data Analysis, Peer Review, Research Design, Statistics, Sampling (Statistics), Regression Analysis, Descriptive Statistics, Research, Probability, Quantitative Research, Analytics, Probability Distribution, Analysis, Logistic Regression, Report Writing, Correlation Analysis, Statistical Hypothesis Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    266 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
  • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective): Columbia University
  • GenAI for Execs & Business Leaders: Integration Strategy: IBM
  • Analíticas en Páginas Web: Tecnológico de Monterrey
  • Big Data Modeling and Management Systems: University of California San Diego
  • Design of Experiments: Arizona State University
  • Preparing for your Professional Data Engineer Journey: Google Cloud
  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • Developing AI Applications on Azure: LearnQuest
  • Data Engineering, Big Data and ML on Google Cloud en Español: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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