Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: Image Analysis, Data Visualization Software, Matlab, Applied Machine Learning, Scatter Plots, Digital Signal Processing, Data Analysis, Histogram, Predictive Modeling, Data Processing, Classification Algorithms, Regression Analysis
Intermediate · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Data Presentation, Data Visualization, Data Analysis, Business Intelligence, Market Analysis, Management Consulting, Business Strategy, Business Analysis, Case Studies, Trend Analysis, Benchmarking, Performance Analysis, Business Metrics, Key Performance Indicators (KPIs), Financial Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Data Manipulation, Data Transformation, Data Wrangling, Data Processing, Pivot Tables And Charts, Data Integration, Statistical Programming, Data Analysis, Data Presentation
Intermediate · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management
Beginner · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Business Relationship Management, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management
Intermediate · Specialization · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Social Studies, Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Business Ethics, Strategic Partnership, New Business Development, Sustainable Business, Corporate Strategy, Business Modeling
Beginner · Specialization · 1 - 3 Months
Skills you'll gain: SQL, SAS (Software), Database Management, Query Languages, Case Studies, Data Access, Program Development, Statistical Programming, Data Presentation, Scripting, Perl (Programming Language), Data Processing, Automation, Data Integration, Stored Procedure, Data Manipulation, Data Transformation, Debugging, Data Analysis
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Customer Acquisition Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Relationship Management, Business-To-Consumer, Customer Retention, Cross-Channel Marketing, B2B Sales, Operating Cost, Strategic Marketing, Market Analysis
Beginner · Course · 1 - 4 Weeks
Northeastern University
Skills you'll gain: Health Informatics, Decision Support Systems, AI Enablement, Process Mapping, Business Intelligence, Business Analytics, Patient Flow, Predictive Analytics, Data-Driven Decision-Making, Customer experience strategy (CX), Advanced Analytics, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Process Analysis, Applied Machine Learning, Healthcare Industry Knowledge, Machine Learning, Machine Learning Algorithms, Performance Metric, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Apache Spark, Apache Hadoop, Apache Mahout, Distributed Computing, Data Storage, Data Processing, NoSQL, Apache Kafka, Cloud Computing, Real Time Data, Databases, Analytics, Deep Learning, Scalability, Machine Learning Algorithms, Graph Theory, Machine Learning
Mixed · Course · 1 - 3 Months

Splunk Inc.
Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Business Intelligence, Big Data, Data Science, Business Analytics
Beginner · Specialization · 3 - 6 Months

Imperial College London
Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Community Health, Economics, Policy, and Social Studies, Health Systems, Socioeconomics, Health Policy, Emergency Response, Patient Evaluation, Immunology, Diagnostic Tests, Microbiology, Media and Communications, Molecular Biology, Pathology
Beginner · Course · 1 - 3 Months