Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Business Strategy, Growth Strategies, Business Development, Corporate Strategy, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Market Opportunities, Value Propositions, Cost Reduction, Risk Management, Risk Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Report Writing, Writing, Business Communication, Proposal Writing, Editing, Grammar, Target Audience, Professionalism
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Test Planning, Registration, Product Management, Product Lifecycle Management, Product Development, Market Analysis
Advanced · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Design Thinking, User Research, User Experience Design, Design Research, Usability Testing, User Centered Design, Graphic and Visual Design, Human Centered Design, Data Ethics, Ethical Standards And Conduct, Information Architecture
Beginner · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Business Process Modeling, Data Storytelling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Sales Presentations, Google Gemini, Sales Strategy, ChatGPT, Generative AI, Sustainable Development, Social Impact, Customer Relationship Management (CRM) Software, Innovation, Environmental Social And Corporate Governance (ESG), Product Knowledge
Intermediate · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Content Marketing, Lead Generation, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Target Audience, Social Media Campaigns, Market Research, User Research, Performance Metric, Social Media Marketing, Social Media, Social Media Strategy, Market Analysis
Intermediate · Guided Project · Less Than 2 Hours

The University of Edinburgh
Skills you'll gain: Open Mindset, Curiosity, Willingness To Learn, Self-Awareness, Empathy, Child Development, Cognitive flexibility, Emotional Intelligence, Critical Thinking, Social Sciences
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Project Design, Feasibility Studies, Climate Change Mitigation, Environmental Monitoring, Sustainability Reporting, Project Accounting, Project Finance, Environmental Science, Policy Analysis, Scientific Methods, Climate Change Programs, Sustainable Development, Market Analysis, Cost Benefit Analysis, Verification And Validation, Estimation, Data Collection
Intermediate · Course · 1 - 4 Weeks