• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Using Microsoft PowerPoint to Create a Choice Board

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Microsoft Office, Educational Materials, Instructional Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Cultivate Empathy: AI Chatbot Conversations

    Skills you'll gain: Empathy, Active Listening, Social Skills, Rapport Building, Verbal Communication Skills, ChatGPT, Interpersonal Communications, Emotional Intelligence, Cognitive flexibility, Compassion, Relationship Building, Generative AI Agents

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Digital Security

    Skills you'll gain: Cyber Attacks, Cybersecurity, Data Security, Cyber Security Strategy, Vulnerability Assessments, Security Management, Threat Detection, Information Systems Security, Security Strategy, Security Controls, Network Security, Identity and Access Management, Security Awareness, Encryption, Patch Management, Disaster Recovery, NIST 800-53, Risk Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Coaching Skills for Managers

    Skills you'll gain: Employee Coaching, Coaching, Management Training And Development, Team Performance Management, Organizational Change, Expectation Management, Performance Management, Key Performance Indicators (KPIs), Accountability, Employee Performance Management, People Management, Leadership and Management, Team Management, Performance Analysis, Performance Measurement, Professional Development, Adaptability, Constructive Feedback, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    D

    Dubai College of Tourism

    Cross-Cultural Communication in the Hospitality Sector

    Skills you'll gain: Intercultural Competence, Active Listening, Cultural Sensitivity, Cultural Diversity, Workplace inclusivity, Diversity and Inclusion, Empathy, Hospitality, Guest Relations, Emotional Intelligence, Communication, Conflict Management, Digital Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Navigating Bias

    Skills you'll gain: Decision Making, Diversity and Inclusion, Diversity Awareness, Teamwork, Collaboration, Leadership, Conflict Management, Critical Thinking, Cognitive flexibility, Constructive Feedback, Communication, Advocacy, Corporate Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    The Materiality of ESG Factors

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Risk Analysis, Risk Management, Case Studies, Stakeholder Engagement, Business Risk Management, Stakeholder Management, Corporate Sustainability, Governance, Investment Management, Portfolio Management, Diversity and Inclusion, Corporate Strategy, Waste Minimization, Sustainable Business, Investments, Portfolio Risk, Climate Change Adaptation, Equities, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    Emory University

    The Addicted Brain

    Skills you'll gain: Pharmacology, Substance Abuse, Mental and Behavioral Health, Social Studies, Neurology, Behavioral Health, Vulnerability, Health Policy, Public Health, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Use Genially to Create Mind Maps

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Information Architecture, Collaborative Software, Animations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT Advanced Data Analysis

    Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, AI Enablement, Problem Solving, Data Analysis, Information Management, Creativity, Data Processing, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    965 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Creating Service Innovation Culture in Public Sector

    Skills you'll gain: Service Improvement, Innovation, Continuous Improvement Process, Change Management, Organizational Change, Service Design, Customer experience improvement, Public Administration, Organizational Strategy, Policty Analysis, Research, and Development, Case Studies, Business Strategies, Strategic Thinking, Technology Strategies, Leadership, Complex Problem Solving

    Beginner · Course · 1 - 4 Weeks

1…184185186…506

In summary, here are 10 of our most popular social media marketing courses

  • Using Microsoft PowerPoint to Create a Choice Board: Coursera
  • Cultivate Empathy: AI Chatbot Conversations: Coursera
  • Professional Skills: Digital Security: Arizona State University
  • Regulatory Compliance: University of Pennsylvania
  • Coaching Skills for Managers: University of California, Davis
  • Cross-Cultural Communication in the Hospitality Sector: Dubai College of Tourism
  • Professional Skills: Navigating Bias: Arizona State University
  • The Materiality of ESG Factors: University of Pennsylvania
  • The Addicted Brain: Emory University
  • Use Genially to Create Mind Maps: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok