• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Generative AI, User Accounts

    4
    Rating, 4 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to PhET Simulations for STEM Education

    Skills you'll gain: Instructional Strategies, Education Software and Technology, Mathematics Education, Pedagogy, Teaching, Web Content Accessibility Guidelines, Simulation and Simulation Software, Research, Peer Review

    4.9
    Rating, 4.9 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat de Barcelona

    Emprender la emprendeduría

    Skills you'll gain: Market Opportunities, Feasibility Studies, Entrepreneurship, Financial Analysis, New Business Development, Video Production, Media Production, Business Planning, Target Audience, Law, Regulation, and Compliance, Business Modeling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    424 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Machine Learning for Data Analysis

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Data Analysis, Data Mining, Feature Engineering, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    328 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    تجربة العملاء وخلق القيمة

    Skills you'll gain: Market Dynamics, Product Knowledge, Customer experience strategy (CX), Market Analysis, Team Oriented, Product Lifecycle Management, Value Propositions, Customer Insights, Competitive Analysis, Innovation, Cost Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technion - Israel Institute of Technology

    Nanotechnology and Nanosensors, Part 2

    Skills you'll gain: Materials science, Semiconductors, Medical Devices, Biomedical Engineering, Chemistry, Analytical Testing, Laboratory Testing, Electronics, Electrical Engineering, Analytical Chemistry, Chemical Engineering, Manufacturing Processes

    4.8
    Rating, 4.8 out of 5 stars
    ·
    237 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Adobe Premiere Pro for Beginners: Quickstart Video-Editing

    Skills you'll gain: Video Editing, Adobe Premiere, Storytelling, Post-Production, Content Creation, TikTok, Timelines, Color Matching, File Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    50 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Innovation & Entrepreneurship - From Design Thinking to Funding

    Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Business Strategy, Customer Insights, Market Opportunities, Product Management, Creativity, Product Strategy, Value Propositions, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design Project

    Skills you'll gain: Business Research, Peer Review, Report Writing, Business Consulting, Management Consulting, Analysis, Business Reporting, Data Visualization, Organizational Strategy, Business Analytics, Competitive Analysis, Business Strategy, Presentations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Target specific user demographics in your followers campaign

    Skills you'll gain: Campaign Management, Target Audience, Social Media Campaigns, Market Research, User Research, Performance Metric, Social Media Marketing, Social Media, Social Media Strategy, Market Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    159 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing & Cross Industry Growth Capstone Project

    Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Marketing Management, Global Marketing, Marketing, Product Knowledge, Product Promotion, Company, Product, and Service Knowledge, Strategic Marketing, Competitive Analysis, Market Analysis, Benchmarking, Product Management, New Business Development, Brand Strategy, Growth Strategies, Case Studies, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…186187188…349

In summary, here are 10 of our most popular market research courses

  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • Introduction to PhET Simulations for STEM Education: University of Colorado Boulder
  • Emprender la emprendeduría: Universitat de Barcelona
  • Machine Learning for Data Analysis: Wesleyan University
  • تجربة العملاء وخلق القيمة: Alfaisal University | KLD
  • Nanotechnology and Nanosensors, Part 2: Technion - Israel Institute of Technology
  • Adobe Premiere Pro for Beginners: Quickstart Video-Editing: Coursera
  • Innovation & Entrepreneurship - From Design Thinking to Funding: 28DIGITAL
  • Competitive Strategy and Organization Design Project: Ludwig-Maximilians-Universität München (LMU)
  • Target specific user demographics in your followers campaign: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok