• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • C

    Coursera

    Create a Project Charter with Google Docs

    Skills you'll gain: Project Documentation, Lean Six Sigma, Project Management, Project Scoping, Google Docs, Timelines

    4.6
    Rating, 4.6 out of 5 stars
    ·
    645 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Big Data with Spark and Hadoop

    Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Apache Hive, Big Data, IBM Cloud, Kubernetes, Docker (Software), Scalability, Data Processing, Development Environment, Distributed Computing, Performance Tuning, Data Transformation, Debugging

    4.4
    Rating, 4.4 out of 5 stars
    ·
    471 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidade de São Paulo

    Introdução aos Princípios e Práticas da Gestão De Projetos

    Skills you'll gain: Project Schedules, Cost Estimation, Project Performance, Project Controls, Work Breakdown Structure, Project Risk Management, Risk Analysis, Conflict Management, Stakeholder Management, Timelines, Scheduling, Project Planning, Quality Management, Project Documentation, Project Management, Estimation, Milestones (Project Management), Budgeting, Organizational Structure, Performance Metric

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Planificación y gestión estratégica para Pymes

    Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    997 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of London

    Cyber Security Fundamentals

    Skills you'll gain: Key Management, Security Management, Cyber Attacks, Cryptography, Cyber Security Policies, Cybersecurity, Cyber Risk, Encryption, Information Assurance, Incident Response

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    299 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Sustainable Cities

    Skills you'll gain: Traffic Flow Optimization, Architectural Design, Sustainable Development, Stormwater Management, Building Codes, Community Development, Land Development, Public Works, Sustainable Architecture, Landscape Architecture, Transportation Operations, Civil Engineering, Case Studies, Environmental Engineering, Building Design, Economic Development, Land Management, Sustainable Design, Sustainable Technologies, Environmental Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    483 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Transacting on the Blockchain

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Asset Management, Digital Transformation, Emerging Technologies, Identity and Access Management, Distributed Computing, Financial Services, Cryptography, Empowerment, Transaction Processing, Contract Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    924 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    766 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Analytics, Marketing Strategies, Data Analysis, Marketing, Performance Measurement, Operations, Analysis, Business Strategies, Digital Advertising, Presentations, Problem Management, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    775 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    MBSE: Model-Based Systems Engineering

    Skills you'll gain: Model Based Systems Engineering, Systems Engineering, Industrial Engineering, Manufacturing Processes, Internet Of Things, Product Lifecycle Management, Enterprise Architecture, Verification And Validation, Simulation and Simulation Software, Process Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    897 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Nationale des Ponts et Chaussées

    The hidden value – Lean in manufacturing and services

    Skills you'll gain: Lean Manufacturing, Lean Methodologies, Business Transformation, Continuous Improvement Process, Process Improvement, Manufacturing Operations, Service Improvement, Operational Efficiency, Process Analysis, Value Engineering, Waste Minimization, Competitive Intelligence, Business Technologies, Quality Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    825 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    HTML and CSS: Building a Single-Page Website

    Skills you'll gain: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Development, Web Applications, Web Design and Development, Web Design, Front-End Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    551 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…191192193…834

In summary, here are 10 of our most popular brand management courses

  • Create a Project Charter with Google Docs: Coursera
  • Introduction to Big Data with Spark and Hadoop: IBM
  • Introdução aos Princípios e Práticas da Gestão De Projetos: Universidade de São Paulo
  • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
  • Cyber Security Fundamentals: University of London
  • Sustainable Cities: Johns Hopkins University
  • Transacting on the Blockchain: INSEAD
  • Pharmaceutical and Medical Device Innovations: University of Minnesota
  • Business Analytics Capstone: University of Pennsylvania
  • MBSE: Model-Based Systems Engineering : University at Buffalo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok