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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Search Expert 101

    Skills you'll gain: Splunk, Data Visualization Software, Dashboard, Security Information and Event Management (SIEM), Ad Hoc Reporting, Business Intelligence, Data Analysis, Data Processing, Big Data, Data Science, Data Transformation, Query Languages, Analysis, Incident Response, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    225 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Careers in Sustainability

    Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Business Writing, Sustainable Business, Corporate Sustainability, Product Lifecycle Management, Business Communication, Presentations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    W

    Whizlabs

    Getting Started with Microsoft Fabric

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Pipelines, Data Transformation, Data Analysis, Microsoft Azure, Analytics, Data Warehousing, Data Integration, Extract, Transform, Load, Data Cleansing, Data Modeling, Dashboard, Data Governance

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Operations Systems Excellence

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Process Mapping, Operational Efficiency, Operational Analysis, Organizational Strategy, Process Analysis, Business Strategy, Customer Service, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    79 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Use Tableau for Your Data Science Workflow

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Plot (Graphics), Tableau Software, Data Ethics, Exploratory Data Analysis, Scatter Plots, Descriptive Statistics, Heat Maps, Data Analysis, Descriptive Analytics, Geospatial Information and Technology, Histogram, Analytical Skills, Application Deployment, Network Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Responsible AI, LLM Application, Model Evaluation, Scripting, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Customer Support Data with Google Sheets

    Skills you'll gain: Excel Formulas, Google Sheets, Service Level, Spreadsheet Software, Customer Data Management, Customer Support, Data Entry, Data Validation, Process Analysis, Data Analysis, Data Integration, Organizational Skills, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    414 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Options: Exploring a New Career

    Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, AI Enablement, Data Cleansing, OpenAI, Data Preprocessing, Data Analysis, Responsible AI, Transfer Learning, Exploratory Data Analysis, Interactive Data Visualization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    83 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Data Processing and Feature Engineering with MATLAB

    Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Plot (Graphics), Matlab, Data Processing, Data Cleansing, Data Manipulation, Text Mining, Predictive Modeling, Unstructured Data, Image Analysis, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    351 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Data Analysis Using Pyspark

    Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    315 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cómo crear tu marca personal usando Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Branding, Content Creation, Target Audience, Presentations, Customer Engagement, Social Media Content, Brand Awareness, Creativity, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Splunk Search Expert 101: Splunk Inc.
  • Careers in Sustainability: Arizona State University
  • Getting Started with Microsoft Fabric: Whizlabs
  • Operations Systems Excellence: University of London
  • Use Tableau for Your Data Science Workflow: University of California, Irvine
  • Generative AI: Prompt Engineering Basics: Board Infinity
  • Create Customer Support Data with Google Sheets: Coursera
  • Career Options: Exploring a New Career: Kennesaw State University
  • Introduction to Generative AI for Data Analysis: Microsoft
  • Data Processing and Feature Engineering with MATLAB: MathWorks

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

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