Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Data Visualization, Scikit Learn (Machine Learning Library), Matplotlib, Data Literacy, Tableau Software, Data Presentation, Data Visualization Software, Unsupervised Learning, Exploratory Data Analysis, Pandas (Python Package), Seaborn, Text Mining, Time Series Analysis and Forecasting, Data Preprocessing, SQL, Predictive Modeling, Machine Learning, Python Programming
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Simplilearn
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Marketing Automation, Performance marketing, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising, Key Performance Indicators (KPIs), Competitive Analysis, Business Metrics
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Social Media Content, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Strategy, Drive Engagement, Promotional Strategies, Customer Engagement
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytical Skills, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Analytics, Social Impact, Statistical Modeling
Intermediate · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Target Market, Market Analysis, Value Propositions, Strategic Marketing, Product Marketing, Market Data
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Target Audience, Marketing Analytics, Lead Generation, Newsletters, Digital Marketing, Customer Relationship Management, UI/UX Strategy, Marketing Automation
Beginner · Specialization · 1 - 3 Months

Northwestern University
Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Business Strategy, Advertising, Organizational Change
Mixed · Course · 1 - 4 Weeks

Aptly
Skills you'll gain: TikTok, Content Performance Analysis, Business Marketing, Social Media Marketing, Content Creation, Online Advertising, Storytelling, Social Media Strategy, Social Media, Marketing Strategies, Performance Measurement, Content Marketing, Video Editing, Video Production, Social Media Content, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing
Beginner · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management
Beginner · Course · 1 - 4 Weeks