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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    C

    Corporate Finance Institute

    Analyzing Growth Drivers & Business Risks

    Skills you'll gain: Financial Analysis, Risk Analysis, Financial Modeling, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Business Modeling, Analysis, Business Risk Management, Market Share, Competitive Intelligence, Strategic Marketing, Strategic Planning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    V

    Vanderbilt University

    From Data To Decision With AI

    Skills you'll gain: Data Presentation, Regression Analysis, Generative AI, Statistical Methods, Data Literacy, Statistical Analysis, Statistical Reporting, Data-Driven Decision-Making, Correlation Analysis, Technical Communication, Data Visualization, Probability & Statistics, Data Analysis, Exploratory Data Analysis, Scatter Plots, Descriptive Statistics, Statistical Hypothesis Testing, Predictive Analytics, Data Storytelling, Box Plots

    4.4
    Rating, 4.4 out of 5 stars
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    18 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    F

    Fundação Instituto de Administração

    Análise de Dados Quantitativos

    Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Strategic Marketing, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Customer Analysis, Statistical Modeling, Statistical Analysis, Correlation Analysis, Regression Analysis, Unsupervised Learning, Variance Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    23 reviews

    Beginner · Course · 1 - 4 Weeks

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    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
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    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Coursera

    Mastering Portfolio Analysis

    Skills you'll gain: Portfolio Risk, Portfolio Management, Financial Analysis, Financial Data, Analysis, Data Analysis, Risk Management, Quantitative Research, Performance Analysis, Market Data, Financial Modeling, Investments, Asset Management

    4.5
    Rating, 4.5 out of 5 stars
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    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Crea canalizaciones de datos de transmisión en Google Cloud

    Skills you'll gain: Data Pipelines, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Integration, Data Processing, Data Architecture, Analytics, Data Transformation

    4.8
    Rating, 4.8 out of 5 stars
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    36 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Créer une présentation de marché cible avec Canva

    Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Case-Based Frameworks for Mastering Management Consulting

    Skills you'll gain: Management Consulting, Mergers & Acquisitions, Business Consulting, Growth Strategies, Due Diligence, Strategic Thinking, Profit and Loss (P&L) Management, Business Strategies, Price Negotiation, Market Opportunities, Financial Analysis, Competitive Analysis, Go To Market Strategy, Case Studies, Business Analysis, Market Analysis, Revenue Management

    4.2
    Rating, 4.2 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Analytical Solutions to Common Healthcare Problems

    Skills you'll gain: Data Dictionary, Health Informatics, Extract, Transform, Load, Data Synthesis, Fraud detection, Analytics, Data Integration, Data Analysis, Clinical Data Management, Data Transformation, Quality Assessment, Risk Analysis, Data Quality, Predictive Modeling

    4.5
    Rating, 4.5 out of 5 stars
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    35 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing

    4.8
    Rating, 4.8 out of 5 stars
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    6 reviews

    Mixed · Course · 1 - 3 Months

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    C

    Coursera

    ServiceNow Basics: IT Automation & AI-Powered Workflows

    Skills you'll gain: ServiceNow, Workflow Management, IT Service Management, Digital Transformation, Business Process Automation, Automation, Self Service Technologies, Artificial Intelligence, Service Management, Technical Support and Services, Operational Efficiency, Incident Management, Event Monitoring, Change Management, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

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    M

    Michigan State University

    Avatar Psychology for Designers

    Skills you'll gain: Persona (User Experience), Research Design, Game Design, Design, Animation and Game Design, User Experience Design, Diversity Awareness, Augmented and Virtual Reality (AR/VR), Psychology, User Research, Cultural Sensitivity

    3.8
    Rating, 3.8 out of 5 stars
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    27 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyzing Growth Drivers & Business Risks: Corporate Finance Institute
  • From Data To Decision With AI: Vanderbilt University
  • Análise de Dados Quantitativos: Fundação Instituto de Administração
  • Gestión de Emprendimientos Gastronómicos: Pontificia Universidad Católica del Perú
  • Mastering Portfolio Analysis : Coursera
  • Crea canalizaciones de datos de transmisión en Google Cloud: Google Cloud
  • Créer une présentation de marché cible avec Canva: Coursera
  • Case-Based Frameworks for Mastering Management Consulting: Board Infinity
  • Analytical Solutions to Common Healthcare Problems: University of California, Davis
  • How To Land the Job You Want (Capstone Project): University of Maryland, College Park

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