Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Alfaisal University | KLD
Skills you'll gain: Revenue Management, Market Dynamics, Product Strategy, Marketing, Cost Accounting, Business Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Planning, Collaborative Software, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Lakes, Data Architecture, Data Warehousing, Google Cloud Platform, Data Security, Data Management, Data Integration, Data Processing, Big Data, Metadata Management, Cloud Storage, Analytics, Advanced Analytics, Cloud Computing Architecture, Open Source Technology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: SAS (Software), Model Evaluation, Logistic Regression, Predictive Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Statistical Machine Learning, Feature Engineering, Statistical Analysis, Data Preprocessing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Salesforce, Customer Relationship Management, AI Enablement, Responsible AI, Salesforce Development, Artificial Intelligence, Customer Data Management, Automation, Analytics, Data-Driven Decision-Making, Data Integration, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Agentic Workflows, Data Governance, AI Enablement, Health Systems, Health Informatics, Machine Learning Algorithms, Artificial Intelligence, Digital Transformation, Healthcare Industry Knowledge, Generative AI Agents, Machine Learning, Model Evaluation, Health Technology, Applied Machine Learning, Health Information Management, Information Technology, Information Systems
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media Content, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Business Metrics, Analytics, Business Analytics, Business Intelligence, Performance Metric, Marketing Analytics, Big Data, Key Performance Indicators (KPIs), Data Analysis, Web Analytics, Case Studies, Data-Driven Decision-Making, Cash Flows
Mixed · Course · 1 - 3 Months