Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Customer Insights, Customer Analysis, Customer Data Management, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Marketing Strategies, Machine Learning Methods, Predictive Analytics, Forecasting, Query Languages
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Animations, Adobe Express, Content Creation, Design Elements And Principles, Graphic and Visual Design, Graphic Design, Design, Editing
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Continuous Integration, CI/CD, Continuous Delivery, Continuous Deployment, Integration Testing, DevOps, Continuous Monitoring, System Monitoring, Docker (Software), Application Deployment, Security Controls, GitHub, Automation, Version Control
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Campaign Management, Budget Management, Advertising, Online Advertising, Digital Advertising, Paid media, Content Creation, Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, Marketing, Business Strategy, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Microsoft Azure, Natural Language Processing, Image Analysis, Generative AI, Artificial Intelligence, Cloud Solutions, AI Enablement, AI Security, Computer Vision, OpenAI, Text Mining, Model Deployment, Python Programming, Model Evaluation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Pipelines, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Integration, Data Processing, Data Architecture, Analytics, Data Transformation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Storytelling, Content Creation, Multimedia, Design Elements And Principles, Design, Graphic and Visual Design Software, Photo Editing
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing
Mixed · Course · 1 - 3 Months
Skills you'll gain: ServiceNow, Workflow Management, IT Service Management, Digital Transformation, Business Process Automation, Automation, Self Service Technologies, Artificial Intelligence, Service Management, Technical Support and Services, Operational Efficiency, Incident Management, Event Monitoring, Change Management, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Advertising, Branding
Beginner · Guided Project · Less Than 2 Hours