Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Data Management, Customer Relationship Management, Customer Engagement, Consultative Approaches, Customer Retention, Market Analysis, Customer experience strategy (CX), Organizational Structure, Business Relationship Management, Business Solutions, Business Technologies, Active Listening, Technology Solutions, Communication, Presentations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Customer Analysis, Data Integration, Interactive Data Visualization, Dashboard, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Presentations, Analytics, Technical Communication, Data Visualization Software, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Strategy, Content Development and Management, Web Content, No-Code Development, Marketing Collateral, Web Design, Driving engagement, Web Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Tidyverse (R Package), Rmarkdown, R Programming, Ggplot2, Data Import/Export, Data Visualization, Data Manipulation, Data Visualization Software, Data Analysis, Data Science, Data Storytelling, Statistical Analysis, Relational Databases, Data Cleansing, Data Transformation, Statistical Programming, Data Integration, Software Installation, Programming Principles, Communication
Beginner · Specialization · 1 - 3 Months

Dubai College of Tourism
Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Market Dynamics, Hospitality Management, Revenue Forecasting, Marketing Channel, Cost Control, Cost Management, Customer Demand Planning, Hotel Operations, Data-Driven Decision-Making, Market Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Budgets, Paid media, Social Media Strategy, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Content Performance Analysis, Scheduling, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Customer Insights, Customer Analysis, Customer Data Management, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Marketing Strategies, Machine Learning Methods, Predictive Analytics, Forecasting, Query Languages
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies
Beginner · Course · 1 - 4 Weeks