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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    JSON and Natural Language Processing in PostgreSQL

    Skills you'll gain: PostgreSQL, JSON, Text Mining, Database Systems, SQL, Databases, Natural Language Processing, Database Management, Data Processing, Application Programming Interface (API), Data Storage, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    148 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Persuasive Communication

    Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Trustworthiness, Emotional Intelligence, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Análise de Dados para Workforce Management

    Skills you'll gain: Workforce Management, People Analytics, Big Data, HR Tech, Workforce Planning, Data Mining, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resources Management and Planning, Digital Transformation, Human Resources, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Manipulation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    80 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    كيفية تقييم أداء حملتك الإعلانية على موقع بنترست

    Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Performance marketing, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Web Analytics, Report Writing, Marketing Analytics, Digital Marketing, Marketing Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of London

    Doing Economics: Measuring Climate Change

    Skills you'll gain: Microsoft Excel, Environmental Policy, Data Analysis, Data Visualization, Descriptive Statistics, Climate Change Programs, Correlation Analysis, Policy Analysis, Scatter Plots, Statistics, Environmental Science, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2))

    Skills you'll gain: Data Structures, Data Visualization Software, Financial Data, Financial Analysis, Data Analysis, Debugging, Programming Principles, Python Programming, Maintainability, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    261 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Scalable Machine Learning on Big Data using Apache Spark

    Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage Technologies, Data Preprocessing, Data Storage, Machine Learning Algorithms, Machine Learning, Distributed Computing, Data Processing, Data Science, Statistical Methods, Model Evaluation, Descriptive Statistics

    3.8
    Rating, 3.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Retention, Customer Engagement, Customer Relationship Management, Customer and Client Support, Customer experience improvement, Customer Data Management, Customer Relationship Management (CRM) Software, Customer Insights, Sales Management, Leadership, Performance Metric, Sales Strategy, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Tech Sales

    Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Marketing Strategy and Techniques, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Getting Started with Technology Startups

    Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gemini for Data Scientists and Analysts

    Skills you'll gain: Google Gemini, Customer Insights, Customer Analysis, Customer Data Management, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Marketing Strategies, Machine Learning Methods, Predictive Analytics, Forecasting, Query Languages

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • JSON and Natural Language Processing in PostgreSQL: University of Michigan
  • Persuasive Communication: IESE Business School
  • Análise de Dados para Workforce Management: Fundação Instituto de Administração
  • كيفية تقييم أداء حملتك الإعلانية على موقع بنترست: Coursera
  • Doing Economics: Measuring Climate Change: University of London
  • 用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2)): National Taiwan University
  • Scalable Machine Learning on Big Data using Apache Spark: IBM
  • Customer Success: Conociendo al cliente: Universidades Anáhuac
  • Introduction to Tech Sales: Coursera
  • Sustainable high-end tourism: Universitat Autònoma de Barcelona

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