• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    What is Technology Entrepreneurship and Innovation?

    Skills you'll gain: Entrepreneurship, Commercialization, Design Thinking, Innovation, Presentations, Market Opportunities, Ideation, Product Development, Solution Design, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    The Analyze Phase for the 6 σ Black Belt

    Skills you'll gain: Six Sigma Methodology, Lean Six Sigma, Statistical Hypothesis Testing, Statistical Analysis, Analysis, Statistical Inference, Process Analysis, Correlation Analysis, Data Analysis, Probability & Statistics, Risk Analysis, Regression Analysis, Sample Size Determination, Sampling (Statistics)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Innovation: Need/Opportunity Identification

    Skills you'll gain: Stakeholder Analysis, Decision Making, Innovation, Strategic Decision-Making, New Product Development, User Research, Organizational Strategy, Health Care Procedure and Regulation, Health Technology, Problem Solving, Process Analysis, Planning, Return On Investment

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    2

    28DIGITAL

    Becoming a Cybersecurity Consultant

    Skills you'll gain: Cybersecurity, Threat Modeling, Cyber Attacks, Information Systems Security, Security Management, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Security Policies, Cyber Risk, Threat Detection, Cyber Security Assessment, Network Security, Application Security, Risk Management, Data Security, Information Privacy, Vulnerability Assessments, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Analysis and Interpretation of Large-Scale Programs

    Skills you'll gain: Program Evaluation, Health Equity, Quantitative Research, Data Analysis, Statistical Analysis, Analysis, Statistical Reporting, Data Collection, Sampling (Statistics), Public Health and Disease Prevention, Regression Analysis, Maternal Health, Data Quality

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Effective Service Innovation by Design in Hotel Management

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Process Mapping, Key Performance Indicators (KPIs), Hospitality Management, Hospitality, Customer Analysis, Innovation, Customer Insights, Corporate Sustainability, Continuous Improvement Process, Feasibility Studies, Collaboration, Empathy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    J

    Johns Hopkins University

    Firearm Purchaser Licensing Teach-Out: The Background Check Policy Not Enough People Are Talking About

    Skills you'll gain: Advocacy, Surveys

    3.6
    Rating, 3.6 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    E

    Emory University

    Public Health Approaches to Abortion

    Skills you'll gain: Maternal Health, Social Justice, Health Equity, Health Disparities, Medical Practices and Procedures, Social Determinants Of Health, Epidemiology, Health Policy, Healthcare Ethics, Public Health, Policy Analysis, Public Policies, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategies and Tools to Mitigate Agricultural Risk

    Skills you'll gain: Land Management, Risk Management, Water Resource Management, Risk Mitigation, Business Risk Management, Insurance, Strategic Marketing, Marketing, Contract Management, Real Estate, Loans

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Health Data Science Foundation

    Skills you'll gain: Health Informatics, Deep Learning, Health Information Management, Machine Learning, Health Care, Artificial Neural Networks, Applied Machine Learning, Supervised Learning, Model Evaluation, Unsupervised Learning, Convolutional Neural Networks, Program Development, Predictive Modeling

    3
    Rating, 3 out of 5 stars
    ·
    29 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    كيفية بناء منظمة متعلمة|How to Build a Learning Organization

    Skills you'll gain: Knowledge Transfer, Organizational Leadership, Willingness To Learn, Organizational Change, Organizational Effectiveness, Competitive Intelligence, Innovation, Employee Engagement, Learning Strategies, Market Share, Business Strategy, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Implementation of PhET Activities for STEM Education

    Skills you'll gain: Teaching, Mathematics Education, Simulations, User Feedback, Experimentation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research essentials for marketing management
market research and analysis for tech industries
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
1…232233234…348

In summary, here are 10 of our most popular market research courses

  • What is Technology Entrepreneurship and Innovation?: Arizona State University
  • The Analyze Phase for the 6 σ Black Belt: Kennesaw State University
  • Healthcare Innovation: Need/Opportunity Identification: University of Illinois Urbana-Champaign
  • Becoming a Cybersecurity Consultant: 28DIGITAL
  • Analysis and Interpretation of Large-Scale Programs: Johns Hopkins University
  • Effective Service Innovation by Design in Hotel Management : Starweaver
  • Firearm Purchaser Licensing Teach-Out: The Background Check Policy Not Enough People Are Talking About: Johns Hopkins University
  • Public Health Approaches to Abortion: Emory University
  • Strategies and Tools to Mitigate Agricultural Risk: University of Illinois Urbana-Champaign
  • Health Data Science Foundation: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok