Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Animations, Instagram, Creative Design, Social Media Content, Content Creation, Graphic Design, Design Elements And Principles, Design, Real Estate
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Statistical Analysis, Data Analysis Software, STATA (Software), Data Integration, Data Ethics, Stata, R Programming, Sampling (Statistics), Statistical Modeling, Descriptive Statistics, Regression Analysis, Logistic Regression, Informed Consent
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Statistical Visualization, Jupyter, Dimensionality Reduction, Data Science, Machine Learning Methods, Python Programming, Data Preprocessing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience
Intermediate · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Data Dictionary, Health Informatics, Extract, Transform, Load, Data Synthesis, Fraud detection, Analytics, Data Integration, Data Analysis, Clinical Data Management, Data Transformation, Quality Assessment, Risk Analysis, Data Quality, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Instagram, Advertising, Marketing Budgets, Target Audience, Social Media Campaigns, Digital Advertising, Social Media, Marketing, Budget Management, Media Planning
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Storyboarding, Color Theory, Graphic Design, Graphic and Visual Design, Organizational Skills, Design, Storytelling, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Azure Synapse Analytics, Data Security, Databricks, Data Quality, Microsoft Azure, Data Storage Technologies, Data Storage, Data Transformation, Database Management, Data Processing, Data Cleansing, Data Lakes, Query Languages, Performance Tuning, Data Integration, Data Pipelines, Apache Spark, Encryption, Data Analysis, Real Time Data
Intermediate · Course · 1 - 4 Weeks