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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Calculus through Data & Modeling: Limits & Derivatives

    Skills you'll gain: Calculus, Mathematical Software, Data Analysis, Mathematical Theory & Analysis, Derivatives, Graphing, Algebra

    4.7
    Rating, 4.7 out of 5 stars
    ·
    209 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    As CompetĂȘncias do Especialista no Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Data Management, Customer Relationship Management, Customer Engagement, Consultative Approaches, Customer Retention, Market Analysis, Customer experience strategy (CX), Organizational Structure, Business Relationship Management, Business Solutions, Business Technologies, Active Listening, Technology Solutions, Communication, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Regression Modeling in Practice

    Skills you'll gain: Regression Analysis, Logistic Regression, Statistical Methods, Statistical Analysis, Statistical Modeling, Data Analysis, Correlation Analysis, Analysis, SAS (Software), Scatter Plots, Predictive Modeling, Model Evaluation, Data Manipulation, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
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    274 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Healthcare Entrepreneurship: Taking Ideas to Market

    Skills you'll gain: Intellectual Property, Presentations, Public Speaking, Innovation, Organizational Structure, Persuasive Communication, Healthcare Industry Knowledge, Entrepreneurship, Grant Applications, Commercialization, Fundraising, Market Analysis, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    N

    Northwestern University

    ¿Qué son los medios sociales?

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Marketing, Professional Networking, Content Strategy, Marketing Analytics, Target Market, Target Audience, Emerging Technologies, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data Science for Agile Decision-Making

    Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, Business Analytics, Business Intelligence, Analytics, Data Literacy, Decision Making, Forecasting, Data Science, Operational Analysis, Data Analysis, Market Intelligence, Predictive Analytics, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Vector Database Fundamentals

    Skills you'll gain: Vector Databases, AI Personalization, Embeddings, Hugging Face, MongoDB, NoSQL, PostgreSQL, Relational Databases, Generative AI, SQL, Databases, LLM Application, Applied Machine Learning, Database Design, Database Management, Apache Cassandra, Text Mining, Artificial Intelligence, Machine Learning, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fundamentals of Software Architecture for Big Data

    Skills you'll gain: Service Level, Software Engineering, Software Architecture, Distributed Computing, Data Architecture, Microservices, Transaction Processing, Test Driven Development (TDD), Blockchain, Big Data, Maintainability, Data Structures, System Monitoring, Databases

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    88 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Data Visualization with Plotly Express

    Skills you'll gain: Plotly, Interactive Data Visualization, Data Visualization Software, Scatter Plots, Ggplot2, Data Analysis, Python Programming, Data Science, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    269 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crear un panel de inspiraciĂłn para su marca con Canva

    Skills you'll gain: Canva (Software), Design, Creative Design, Branding, Graphic and Visual Design, Social Media Content, Graphic Design, Brand Strategy, Marketing Collateral, Brand Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Introduction to Generative AI with Snowflake

    Skills you'll gain: Prompt Engineering, Generative AI, LLM Application, Large Language Modeling, Model Deployment, Unstructured Data, Application Development, Transfer Learning, Natural Language Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Calculus through Data & Modeling: Limits & Derivatives: Johns Hopkins University
  • As CompetĂȘncias do Especialista no Sucesso do Cliente: Fundação Instituto de Administração
  • Regression Modeling in Practice: Wesleyan University
  • Healthcare Entrepreneurship: Taking Ideas to Market: Imperial College London
  • ÂżQuĂ© son los medios sociales?: Northwestern University
  • Data Science for Agile Decision-Making: Duke University
  • Vector Database Fundamentals: IBM
  • Fundamentals of Software Architecture for Big Data: University of Colorado Boulder
  • Practical Neuromarketing Research: Johns Hopkins University
  • Data Visualization with Plotly Express: Coursera

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