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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • C

    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Becoming a Strengths Based Leader: Leading Standout® Teams

    Skills you'll gain: Storytelling, Recognizing Others, Team Building, Trustworthiness, Team Performance Management, Team Management, Teamwork, Collaboration, Team Leadership, Visionary, Leadership Development, Peer Review, Drive Engagement, Team Motivation, Professional Development, Employee Coaching, Leadership, Performance Management, Communication, Productivity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    AI for Management & Management support

    Skills you'll gain: Agentic Workflows, Prompt Engineering, AI Workflows, Generative AI, Sales, Sales Enablement, Productivity, AI Orchestration, Large Language Modeling, ChatGPT, Generative AI Agents, AI Enablement, AI Personalization, LLM Application, Innovation, Operational Efficiency, Artificial Intelligence, Operations Management, Automation, Ideation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    Introduction to AI for management professionals

    Skills you'll gain: AI Enablement, Operations Management, Automation, Digital Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Pennsylvania

    Applying to College 101

    Skills you'll gain: Organizational Skills, Student Support and Services, Higher Education, Planning, Prioritization, Self-Awareness, Decision Making, Personal Development, Resourcefulness, Goal Setting, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Human Decision Making and its Biases

    Skills you'll gain: Decision Making, Critical Thinking, Analytical Skills, Behavioral Economics, Data Analysis, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Psychology, Communication, Algorithms, Probability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Supply Chain Network Optimization Using MILP on RStudio

    Skills you'll gain: Operations Research, Supply Chain, Supply Chain Management, Supply Chain Planning, Operational Analysis, Process Improvement and Optimization, Capacity Planning, Production Planning, Data Analysis, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Explainable Machine Learning (XAI)

    Skills you'll gain: Responsible AI, Large Language Modeling, Generative AI, Artificial Intelligence, Model Evaluation, Python Programming, Applied Machine Learning, Machine Learning, Visualization (Computer Graphics), Deep Learning, Plot (Graphics), Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Search Engine Optimization

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Glasgow

    Generative Pre-trained Transformers (GPT)

    Skills you'll gain: Large Language Modeling, ChatGPT, LLM Application, OpenAI, Generative AI, Natural Language Processing, Model Evaluation, Responsible AI, Data Ethics, Deep Learning, Artificial Neural Networks, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Procesamiento de Lenguaje Natural

    Skills you'll gain: Web Scraping, Natural Language Processing, Data Integration, Data Processing, MLOps (Machine Learning Operations), Data Preprocessing, Data Cleansing, Artificial Neural Networks, Data Manipulation, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Applied Machine Learning, Text Mining, Jupyter, Pandas (Python Package), Application Lifecycle Management, Systems Architecture, Analysis, Deep Learning, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • How to edit and improve a Facebook Ad: Coursera
  • Becoming a Strengths Based Leader: Leading Standout® Teams: Automatic Data Processing, Inc. (ADP)
  • AI for Management & Management support: AI Business School
  • Introduction to AI for management professionals: AI Business School
  • Applying to College 101: University of Pennsylvania
  • The "What" of the Marketing Strategy: IE Business School
  • Human Decision Making and its Biases: Fractal Analytics
  • Supply Chain Network Optimization Using MILP on RStudio: Coursera
  • Explainable Machine Learning (XAI): Duke University
  • Search Engine Optimization: Simplilearn

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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