• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    AI for Lawyers: Obstacles and Opportunities

    Skills you'll gain: Legal Technology, Responsible AI, AI Enablement, Artificial Intelligence, Critical Thinking, Experimentation, Advocacy, Legal Strategy, AI Workflows, Generative AI, ChatGPT, Prompt Engineering, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    إنشاء صفحة أعمال مجانية باستخدام Blogger

    Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Alfaisal University | KLD

    فن التفاوض | The Art of Negotiation

    Skills you'll gain: Negotiation, Communication, Planning, Relationship Building, Interpersonal Communications, Influencing, Persuasive Communication, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Privacy, Ethics, and Responsible AI

    Skills you'll gain: Information Privacy, General Data Protection Regulation (GDPR), AI Security, Responsible AI, Personally Identifiable Information, Legal Technology, Data Security, Data Ethics, Large Language Modeling, Business Ethics, Data Governance, Prompt Engineering, Cyber Security Strategy, Legal Risk, Data Loss Prevention, Generative AI, Regulatory Compliance, Cybersecurity, Risk Analysis, Governance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    106 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Introducción a la Innovación Empresarial y Creación de Valor

    Skills you'll gain: Design Thinking, Change Management, Organizational Change, Innovation, Business Transformation, Forecasting, Strategic Thinking, Business Strategies, New Product Development, Value Propositions, Entrepreneurship, Trend Analysis

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Change Management for GenAI Integration

    Skills you'll gain: Responsible AI, Organizational Change, Stakeholder Engagement, Change Management, AI Enablement, Innovation, Stakeholder Communications, Business Transformation, Culture Transformation, Technology Strategies, Performance Metric, Ethical Standards And Conduct, Employee Engagement, Key Performance Indicators (KPIs), Business Strategy, Communication Strategies

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Integrating Apps into Your Hootsuite Dashboard

    Skills you'll gain: Scheduling, Social Media Management, Social Media Content, Social Media, Cloud-Based Integration, Productivity Software, Dashboard, Digital Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Data Security and Information Privacy

    Skills you'll gain: Information Privacy, Personally Identifiable Information, Data Security, Threat Modeling, Vulnerability Assessments, Cybersecurity, Vulnerability, Data Ethics, General Data Protection Regulation (GDPR), Cyber Risk, Data Governance, Data Integrity, Data Encryption Standard, Security Management, Security Software, Compliance Management, Risk Management, Data Access, Security Strategy, NIST 800-53

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Как спланировать календарь контента используя Trello

    Skills you'll gain: Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Planning, Collaborative Software, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    HR Competencies & Leadership for SHRM Exams Prep

    Skills you'll gain: Workplace inclusivity, Recruitment, Talent Recruitment, Professional Development, Virtual Teams, People Development, Cultural Diversity, Human Capital, Professional Networking, Team Building, Lifelong Learning, Innovation, Decision Making, Employee Onboarding, Change Management, Time Management, Learning Strategies, Emerging Technologies, Branding

    4
    Rating, 4 out of 5 stars
    ·
    128 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    Sustainable Vikings: Sustainability & Corporate Social Responsibility in Scandinavia

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Sustainable Development, Governance, Business Ethics, Corporate Strategy, Strategic Partnership, Leadership and Management, Case Studies, Stakeholder Management, Culture, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    UBITS

    Potencia tus ventas en el sector retail

    Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Upselling, Selling Techniques, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Merchandising, Customer Service, Team Oriented, Customer Engagement, Customer Complaint Resolution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

1…241242243…379

In summary, here are 10 of our most popular marketing strategy courses

  • AI for Lawyers: Obstacles and Opportunities: University of Michigan
  • إنشاء صفحة أعمال مجانية باستخدام Blogger: Coursera
  • فن التفاوض | The Art of Negotiation: Alfaisal University | KLD
  • Data Privacy, Ethics, and Responsible AI: Coursera
  • Introducción a la Innovación Empresarial y Creación de Valor: Tecnológico de Monterrey
  • Change Management for GenAI Integration: Starweaver
  • Integrating Apps into Your Hootsuite Dashboard: Coursera
  • Cyber Security: Data Security and Information Privacy: Macquarie University
  • Как спланировать календарь контента используя Trello: Coursera
  • HR Competencies & Leadership for SHRM Exams Prep: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok