Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Debugging, Data-oriented programming, Program Development, Python Programming, Data Manipulation, Data Analysis
Intermediate · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Injury Prevention, Predictive Analytics, Advanced Analytics, Data-Driven Decision-Making, People Analytics, Rehabilitation, Artificial Intelligence, Data Analysis, Real Time Data, Health Technology, Competitive Analysis, Process Optimization, Coaching, Organizational Strategy, Technology Solutions, Goal Setting, Virtual Reality, Talent Recruitment, Data Collection, Physical Science
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Materials, Marketing Design, Content Creation, Branding, Content Marketing, Graphic Design, Design, Promotional Materials, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, Data Visualization, Dashboard, Generative AI, Data Ethics, Responsible AI, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), SQL, Data Analysis, Presentations, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Talent Sourcing, Recruitment, Presentations, Job Analysis, Social Media Content, Personal Development, Writing, Portfolio Management, Branding
Beginner · Course · 1 - 4 Weeks

Snowflake
Skills you'll gain: Data Engineering, Database Management, Databases, Data Pipelines, Change Control, DevOps, CI/CD, Command-Line Interface, Version Control, System Monitoring, Continuous Monitoring, Data Analysis
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: MLOps (Machine Learning Operations), Data Processing, Model Deployment, Data Pipelines, Systems Design, Google Cloud Platform, Analytics, Database Development, Data Infrastructure, Cloud Engineering, Data Architecture, Data Analysis, Security Controls, Machine Learning, Data Visualization, Data Storage Technologies, Scalability, Disaster Recovery
Advanced · Course · 1 - 3 Months

Skills you'll gain: Design Thinking, Business Modeling, Strategic Planning, Business Strategies, Innovation, Strategic Marketing, Product Development, Strategic Thinking, New Product Development, Technology Strategies, Value Propositions, Emerging Technologies, Analysis
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Supervised Learning, Classification Algorithms, Decision Tree Learning, Big Data, Machine Learning Algorithms, Exploratory Data Analysis, Data Analysis, Statistical Analysis, Machine Learning, Algorithms, Bayesian Statistics, Artificial Neural Networks, Model Evaluation
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Performance Analysis, Performance Measurement, Customer Analysis, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Business Strategies, Data Analysis
Intermediate · Course · 1 - 4 Weeks