Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Prioritization, Data Import/Export, Workflow Management, Content Strategy, Data Integration, User Research, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
Beginner · Specialization · 1 - 3 Months
IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Merchandising
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Generative AI, Business Analytics, Analytics, Data Quality, Data Integration, AI Product Strategy, Business Workflow Analysis, Process Optimization, Responsible AI, Data Analysis, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Campaign Management, Marketing Effectiveness, Marketing Materials, Business Metrics, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Visualization, Statistical Hypothesis Testing, Data Visualization Software, Interactive Data Visualization, Data Presentation, Health Informatics, Data Analysis, Healthcare Ethics, Technical Communication, Supervised Learning, Looker (Software), Statistical Analysis, Statistics, Predictive Analytics, Health Care, Healthcare Industry Knowledge, Data Literacy, Health Technology, Regression Analysis
Intermediate · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Content Creation, Target Audience, Content Marketing, Storytelling, Brand Strategy, Podcasting, Social Media Content, Blogs, Content Strategy, Digital Content, Performance Measurement, Promotional Strategies, Email Marketing, ChatGPT, Generative AI Agents, Ideation, Writing
Beginner · Course · 1 - 4 Weeks

Universiteit Leiden
Skills you'll gain: Predictive Analytics, Predictive Modeling, Model Evaluation, R Programming, Preventative Care, Health Informatics, Statistical Modeling, Sample Size Determination, Statistical Inference, Regression Analysis, Precision Medicine, Supervised Learning, Data Preprocessing
Intermediate · Course · 1 - 3 Months

Yonsei University
Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies
Mixed · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Advertising, Advertising Campaigns, Sales Presentation, Digital Advertising, Video Production, Copywriting, Marketing Strategies, Target Audience, Drive Engagement
Mixed · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Matplotlib, Data Visualization Software, Statistical Inference, Statistical Analysis, Seaborn, Exploratory Data Analysis, Descriptive Statistics, Statistical Modeling, Data Manipulation, Programming Principles, Python Programming, Regression Analysis, Forecasting
Beginner · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing
Mixed · Course · 1 - 4 Weeks