• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Name Your Brand & Design a Strong Logo with ChatGPT + Canva

    Skills you'll gain: Canva (Software), Logo Design, Prompt Engineering, Brainstorming, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Color Theory, Target Audience, Creativity, Typography

    4.2
    Rating, 4.2 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    The Total Data Quality Framework

    Skills you'll gain: Data Quality, Data Collection, Data Management, Data Validation, Data Preprocessing, Data Analysis, Threat Detection, Data Access, Sampling (Statistics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yunus Social Business Fund Bengaluru

    Financial Markets and Instruments

    Skills you'll gain: Financial Market, Decision Making, Finance, Business Valuation, Capital Markets, Return On Investment, Equities, Securities (Finance), Corporate Finance, Financial Analysis, Financial Management, General Finance, Investments, Risk Analysis, Portfolio Risk, Actuarial Science, Business Mathematics, Social Impact, Economics, Policy, and Social Studies, Cash Flows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Quantitative Aptitude Mastery— Exam & Recruitment Prep

    Skills you'll gain: Arithmetic, Logical Reasoning, Quantitative Research, Estimation, Applied Mathematics, Advanced Mathematics, Algebra, Complex Problem Solving, General Mathematics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Engineering of Structures: Compression

    Skills you'll gain: Structural Engineering, Structural Analysis, Architectural Engineering, Construction, Building Design, Engineering Design Process, Civil Engineering, Engineering Analysis, Materials science, Mechanics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Feature Engineering, Autoencoders, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Model Evaluation, Algorithms

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Effective Service Innovation by Design in Hotel Management

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Process Mapping, Key Performance Indicators (KPIs), Customer Service, Hospitality Management, Hospitality, Customer Analysis, Innovation, Corporate Sustainability, Continuous Improvement Process, Feasibility Studies, Digital Transformation, Collaboration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Machine Learning with TensorFlow Google Cloud 日本語版

    Skills you'll gain: Feature Engineering, Tensorflow, Google Cloud Platform, Model Deployment, Data Preprocessing, Data Quality, Model Evaluation, Scikit Learn (Machine Learning Library), Keras (Neural Network Library), Embeddings, Applied Machine Learning, Exploratory Data Analysis, Supervised Learning, Logistic Regression, MLOps (Machine Learning Operations), Machine Learning, AI Enablement, Machine Learning Algorithms, Artificial Neural Networks, Data Pipelines

    4.4
    Rating, 4.4 out of 5 stars
    ·
    152 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Mapping the Mission: User Personas & Journey Design in Figma

    Skills you'll gain: Design Research, UI/UX Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Mastering Negotiation Skills & Strategies

    Skills you'll gain: Negotiation, Conflict Management, Behavioral Economics, Decision Making, Relationship Building, Communication, Business Administration, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Health Data Science Foundation

    Skills you'll gain: Health Informatics, Deep Learning, Health Information Management, Machine Learning, Health Care, Artificial Neural Networks, Applied Machine Learning, Supervised Learning, Model Evaluation, Unsupervised Learning, Convolutional Neural Networks, Program Development, Predictive Modeling

    3
    Rating, 3 out of 5 stars
    ·
    29 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Design Basics of Steel Buildings

    Skills you'll gain: Structural Analysis, Structural Engineering, Building Design, Building Codes, Construction, Architectural Engineering, Civil Engineering, Engineering Calculations, Sustainable Engineering, Safety Standards

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 3 Months

1…263264265…348

In summary, here are 10 of our most popular market research courses

  • Name Your Brand & Design a Strong Logo with ChatGPT + Canva: Skillshare
  • The Total Data Quality Framework: University of Michigan
  • Financial Markets and Instruments: Yunus Social Business Fund Bengaluru
  • Quantitative Aptitude Mastery— Exam & Recruitment Prep: Board Infinity
  • Engineering of Structures: Compression: Dartmouth College
  • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • Effective Service Innovation by Design in Hotel Management : Starweaver
  • Machine Learning with TensorFlow Google Cloud 日本語版: Google Cloud
  • Mapping the Mission: User Personas & Journey Design in Figma: Coursera
  • Mastering Negotiation Skills & Strategies: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok