Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Sheets, Data Literacy, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Google Cloud Platform, Data Integration, Data Manipulation
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Customer experience improvement, Personalized Service, Customer Insights, Communication, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Responsible AI, Predictive Modeling, Business Process Automation, Analytics, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Infographics, Video Production, Content Creation, Design, Video Editing, Graphic Design, Graphic and Visual Design Software, Design Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Model Evaluation, Apache Spark, Database Management, Data Integration, Dataflow, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Query Languages, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment, Analysis
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Sampling (Statistics), R (Software), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Probability, Data Manipulation, Histogram
Build toward a degree
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Data Wrangling, R (Software), Data Cleansing, Data Transformation, Data Manipulation, R Programming, Data Science, Exploratory Data Analysis, Data Analysis, Data Management, File Management, Data Visualization, Data Import/Export
Beginner · Course · 1 - 3 Months

Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, Registration, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Time Series Analysis and Forecasting, Exploratory Data Analysis, Model Evaluation, Feature Engineering, Data Preprocessing, Statistical Analysis, Forecasting, Regression Analysis, Python Programming, Data Analysis, Predictive Modeling, Data Science, Matplotlib, Pandas (Python Package), Scikit Learn (Machine Learning Library), Machine Learning Algorithms
Intermediate · Course · 1 - 4 Weeks