Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications, Account Management
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Copywriting, Advertising, Marketing Materials, Promotional Materials, Layout Design, Marketing Design, Writing, Graphic and Visual Design, Visual Design, Creative Design, Typography, Storytelling, Design Elements And Principles, Customer Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Market Data, Financial Statement Analysis, Financial Data, Equities, Financial Analysis, Data Analysis, Accounting and Finance Software, Financial Modeling, Technical Analysis, Business Analysis, Real Time Data
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Waste Minimization, Environmental Engineering, Sustainable Engineering, Civil Engineering, Environmental Regulations, Sustainable Technologies, Environmental Resource Management, Environmental Laws, Environmental Policy, Transportation Operations, Traffic Flow Optimization, Environmental Monitoring, Estimation, Internet Of Things, Network Routing, Emerging Technologies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Cross-Channel Marketing, Google Ads, Online Advertising, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Channel, Social Media Campaigns, Paid media, Performance marketing, Advertising, Return On Investment, Media Buying, Marketing Analytics, Marketing Budgets, Budget Management, Data-Driven Decision-Making, Cost Benefit Analysis
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Upselling, Selling Techniques, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Merchandising, Customer Service, Team Oriented, Customer Engagement, Customer Complaint Resolution
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization Software, Collaborative Software, Data Sharing, Data Science, Data Analysis, Business Intelligence, Data Integration, Data Modeling, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Data Mining, Data Pipelines, Big Data, Analytical Skills, Data Analysis, Data Preprocessing, Applied Machine Learning, Ideation, Exploratory Data Analysis, Model Evaluation, Technical Writing, Technical Communication
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

University of Science and Technology of China
Skills you'll gain: Proposal Writing, Writing, Research Reports, Business Research, Time Management, Problem Solving, Business Writing, Market Analysis, Organizational Skills, Editing, Presentations, Analytical Skills
Intermediate · Course · 1 - 3 Months