Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Logo Design, Graphic and Visual Design Software, Digital Design, Graphic Design, Design Software, Digital Publishing, Marketing, Creative Design, Data Sharing
Beginner · Guided Project · Less Than 2 Hours
Rice University
Skills you'll gain: Pivot Tables And Charts, Excel Formulas, Graphing, Microsoft Excel, Spreadsheet Software, Data Analysis, Histogram, Scatter Plots, Data Import/Export, Data Manipulation, Data Management
Mixed · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Competitive Analysis, AI Enablement, Machine Learning, Business Strategy, Business Intelligence, Business Strategies, Organizational Strategy, Business, Strategic Thinking, Market Analysis, Artificial Intelligence, Process Analysis, Value Engineering, Artificial Intelligence and Machine Learning (AI/ML), Ethical Standards And Conduct, Analytics, Resource Management
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: International Finance, Sustainable Development, Game Theory, Business, Market Analysis, Production Process, Strategic Decision-Making
Build toward a degree
Beginner · Course · 3 - 6 Months

Skills you'll gain: Customer Insights, Facebook, Marketing Analytics, Target Audience, Marketing Strategies, Marketing, Social Media, Social Media Marketing, Business Intelligence, Business
Beginner · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Sports Medicine, Analytics, Artificial Intelligence, AI Enablement, Data Analysis Software, Data Analysis, Deep Learning, Real Time Data, Machine Learning, Data Ethics, Health Technology, AI Security, Responsible AI, Large Language Modeling, Technology Solutions, Scikit Learn (Machine Learning Library), Technology Strategies, Statistical Methods, Natural Language Processing, Performance Appraisal
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Social Media Campaigns, Drive Engagement, Video Production, Photo/Video Production and Technology, Workflow Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Waste Minimization, Environmental Engineering, Sustainable Engineering, Civil Engineering, Environmental Regulations, Sustainable Technologies, Environmental Resource Management, Environmental Laws, Environmental Policy, Transportation Operations, Traffic Flow Optimization, Environmental Monitoring, Estimation, Internet Of Things, Network Routing, Emerging Technologies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Rmarkdown, Box Plots, Plot (Graphics), Descriptive Statistics, Scatter Plots, Histogram, Jupyter, Matplotlib, Data Presentation, Ggplot2, Statistical Visualization, Data Manipulation, Statistical Hypothesis Testing, Regression Analysis, Correlation Analysis, Data Visualization, Data Visualization Software, Data Analysis, R Programming, Python Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Data Visualization Software, Storytelling, Infographics, Data Literacy, Data Integrity, Data Analysis, Drive Engagement, Storyboarding, Microsoft Excel, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Market, Marketing Planning, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Analytics, Sales Strategy, Branding, Digital Marketing, Sales, Revenue Management, Business Metrics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic and Visual Design Software, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours