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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Population Health: Predictive Analytics

    Skills you'll gain: Predictive Analytics, Predictive Modeling, Model Evaluation, R Programming, Preventative Care, Health Informatics, Statistical Modeling, Sample Size Determination, Statistical Inference, Regression Analysis, Precision Medicine, Supervised Learning, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Business Analytics using Excel

    Skills you'll gain: Data Visualization, Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Dashboard, Excel Macros, Data Analysis, Analytics, Data Cleansing, Regression Analysis, Descriptive Statistics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Analytics Engineering with dbt

    Skills you'll gain: Data Storytelling, SQL, Data Engineering, Data Presentation, Key Performance Indicators (KPIs), Star Schema, Dashboard, Data Modeling, Data Quality, Business Analytics, Database Design, Data Mart, Business Intelligence, Extract, Transform, Load, Analytics, YAML, Data Pipelines, Data Transformation, Performance Tuning, Analysis

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook

    4.7
    Rating, 4.7 out of 5 stars
    ·
    285 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    El plan de marketing

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, Business Development, New Business Development, A/B Testing, Entrepreneurship, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    159 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics (DE)

    Skills you'll gain: Data Cleansing, Stakeholder Management, Rmarkdown, Data Presentation, Data Storytelling, Data Visualization, Data Validation, Data Literacy, Ggplot2, Data Ethics, Data-Driven Decision-Making, Interactive Data Visualization, Analytical Skills, Data Integrity, Dashboard, Data Synthesis, Data Visualization Software, Tableau Software, Case Studies, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • O

    O.P. Jindal Global University

    MBA Business Analytics

    Skills you'll gain: Operations Management, Data Storytelling, Design Thinking, Data Visualization, Active Listening, Business Ethics, Working Capital, Database Management, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), Project Estimation, Business Analytics, Financial Statement Analysis, Global Marketing, Financial Accounting, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Regression Analysis

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of London

    Consumption, Marketing and Culture

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Marketing, Culture, Sustainable Business, Marketing Analytics, Environmental Issue, Sociology, Information Privacy, Digital Communications, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Marketing and Campaign Optimization

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Marketing Automation, Performance marketing, Web Analytics, Customer Analysis, Campaign Management, Email Marketing, Web Analytics and SEO, Performance Analysis, Digital Advertising, Promotions and Campaigns, Social Media Content, Revenue Forecasting, Search Engine Optimization, Content Development and Management, Financial Forecasting, Strategic Partnership, Budget Management, Copywriting

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Management, Strategic Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Operations, Target Market, Competitive Analysis, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    120 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Population Health: Predictive Analytics: Universiteit Leiden
  • Business Analytics using Excel: Simplilearn
  • Analytics Engineering with dbt: Edureka
  • Analíticas de Marketing Digital: Tecnológico de Monterrey
  • Marketing, Communication, and PR: Microsoft
  • El plan de marketing: IE Business School
  • Marketing Strategy for Entrepreneurs: 28DIGITAL
  • Google Data Analytics (DE): Google
  • MBA Business Analytics: O.P. Jindal Global University
  • Consumption, Marketing and Culture: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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