Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Presentations, Sales Presentation, User Accounts, Account Management, Data Visualization, Business Communication, Data Storytelling, Content Creation, Entrepreneurship, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

University of Glasgow
Skills you'll gain: Data Literacy, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Organizational Leadership, Leadership, Data Analysis, Leadership and Management, Leadership Development, Agile Methodology, Project Implementation, Organizational Structure
Intermediate · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Geospatial Information and Technology, Trend Analysis, Complex Problem Solving
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Closing (Sales), Sustainable Business, Sales, Professional Development, Customer Relationship Building, Sales Strategy, Professionalism, Persuasive Communication, Emotional Intelligence, Influencing, Adaptability, Data Centers, Customer Insights, Interviewing Skills, Public Speaking, Negotiation, Account Management, Customer Relationship Management, Lead Generation, Digital Content
Beginner · Professional Certificate · 3 - 6 Months

Fred Hutchinson Cancer Center
Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Metadata Management, R Programming, Scientific Methods, Data Quality
Intermediate · Course · 1 - 3 Months

MathWorks
Skills you'll gain: Data Science, Data Processing, Applied Machine Learning, Machine Learning, Geographic Information Systems, Big Data, Data Visualization, Data Analysis, Data Integration, Amazon Web Services, Cloud Computing, Matlab, Data Cleansing, Regression Analysis, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Predictive Modeling, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Python Programming, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Storytelling, Market Research, Team Management, Oral Expression, Entrepreneurial Finance, New Product Development, Business Strategies, Project Design, Team Leadership, Fundraising and Crowdsourcing, Financial Planning, Customer Engagement, Business Ethics, Competitive Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Spreadsheet Software, Business Analysis, Data Manipulation, Excel Formulas, Data Analysis, Text Mining, Statistical Reporting, Data Presentation, Data Processing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Data, Annual Reports, Regulatory Requirements, Analysis, Risk Analysis, Regulatory Documents, Market Analysis
Intermediate · Guided Project · Less Than 2 Hours