Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Corporate Finance Institute
Skills you'll gain: Tableau Software, Data Presentation, Data Storytelling, Data Visualization Software, Dashboard, Key Performance Indicators (KPIs), Trend Analysis, Data Analysis, Business Metrics
Advanced · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Video Editing, Storytelling, Videography, Content Creation, Photo/Video Production and Technology, Editing, Scripting
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Health Equity, Health Disparities, Health Systems, Community Health, Public Health, Health Informatics, Healthcare Ethics, Health Policy, Maternal Health, Systems Thinking, Statistical Software, Data Analysis, Box Plots, Substance Abuse, Data Ethics, Research Methodologies, Correlation Analysis, Scatter Plots, Environmental Monitoring
Beginner · Specialization · 3 - 6 Months

Pearson
Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Computing, Serverless Computing, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Containerization, Command-Line Interface, Cloud Security, Big Data, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Email Marketing, Advertising Campaigns, Content Marketing, Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Bayesian Statistics, Data Analysis, Statistical Inference, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Programming, Sampling (Statistics), R Programming, Markov Model, Logistic Regression, Probability, Simulations, Model Evaluation, Probability Distribution
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Persona (User Experience), User Experience Design, User Interface (UI), Miro AI, User Experience, User Centered Design, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Management, Scheduling, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe Experience Manager, E-Commerce, Business-To-Consumer, Digital Transformation, Project Implementation, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Technical Consulting, Customer experience strategy (CX), Business Analysis, Case Studies, B2B Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development
Beginner · Guided Project · Less Than 2 Hours