Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Classification Algorithms, Dimensionality Reduction, Data Analysis, Supervised Learning, Anomaly Detection, Machine Learning, Statistical Analysis, Unsupervised Learning, Data Mining, Analytics, Predictive Modeling, Model Evaluation, Regression Analysis, Exploratory Data Analysis, Project Planning, Feature Engineering
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Campaign Management, Cross-Channel Marketing, Google Ads, Online Advertising, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Channel, Social Media Campaigns, Paid media, Performance marketing, Advertising, Return On Investment, Media Buying, Marketing Analytics, Marketing Budgets, Budget Management, Data-Driven Decision-Making, Cost Benefit Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: R Programming, Rmarkdown, Tidyverse (R Package), Ggplot2, Data Import/Export, Data Visualization, Data Analysis, Data Visualization Software, Data Science, Data Manipulation, Data Storytelling, Statistical Analysis, Data Cleansing, Data Integration, Data Transformation, Communication
Beginner · Course · 1 - 4 Weeks

Goldman Sachs
Skills you'll gain: Competitive Analysis, Value Propositions, Business Marketing, Target Market, Business Strategy, Competitive Intelligence, Market Research, Price Negotiation, Customer Insights, Market Analysis
Mixed · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Revenue Management, Cross Selling, Market Analysis, Competitive Analysis, Upselling, Market Dynamics, Financial Management, Price Negotiation, Forecasting, Property Management Systems, Customer Analysis, Business Strategies, Marketing Channel, Business Intelligence Software, Time Series Analysis and Forecasting, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Data Visualization, Datamaps, Data Visualization Software, Scatter Plots, Jupyter, Python Programming, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Medical Science and Research
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Matplotlib, File I/O, NumPy, Plot (Graphics), Pandas (Python Package), Data Structures, Data Visualization Software, Data Analysis, Python Programming, Data Processing, Data Manipulation, Exploratory Data Analysis, Data Import/Export, Computer Programming
Beginner · Course · 1 - 4 Weeks

Alibaba Cloud Academy
Skills you'll gain: Data Visualization Software, Big Data, Apache Hadoop, Apache Spark, Apache Hive, Distributed Computing, Data Processing, Data Warehousing, Data Integration, Cloud Security, Cloud Technologies, Artificial Intelligence and Machine Learning (AI/ML), SQL
Intermediate · Course · 1 - 3 Months

Skills you'll gain: PySpark, Apache Spark, Apache Hadoop, Data Pipelines, Big Data, Data Storage Technologies, Data Processing, Distributed Computing, Data Analysis Expressions (DAX), Data Storage, Data Transformation, SQL, Data Manipulation, Performance Tuning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Sustainable Business, Driving engagement, Live Streaming, Promotions and Campaigns
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Regression Analysis, Probability Distribution, Statistical Analysis, R Programming, Data Import/Export, Statistical Modeling, Statistical Methods, Tidyverse (R Package), Data Literacy, Plot (Graphics), Statistics, Data Manipulation, Data Analysis, Statistical Inference, Data Structures
Intermediate · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Geospatial Information and Technology, Trend Analysis, Complex Problem Solving
Beginner · Course · 1 - 4 Weeks