Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Unsupervised Learning, Spatial Data Analysis, Dimensionality Reduction, Graphical Tools, Color Theory, Analytics
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analytics, Performance Measurement, Accounting, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, Data Analysis, Strategic Thinking, Consumer Behaviour, Product Lifecycle Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Presentations, Proposal Writing, Business Writing, Presentations, Company, Product, and Service Knowledge, Content Creation, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Institut Mines-Télécom
Skills you'll gain: Data Governance, Data Management, Data Strategy, Business Intelligence, Data Modeling, Data Quality, Data Literacy, Business Analytics, Digital Transformation, General Data Protection Regulation (GDPR), Data Analysis, Big Data, Data Visualization, Artificial Intelligence, Business Strategy, Information Privacy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Matplotlib, Pandas (Python Package), Data Import/Export, Data Visualization Software, Data Visualization, Microsoft Excel, NumPy, Time Series Analysis and Forecasting, Data Analysis, Data Manipulation
Advanced · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Probability Distribution, Statistical Software, Statistics, R (Software), Data Visualization, Statistical Analysis, Probability, R Programming, Probability & Statistics, Data Manipulation, Histogram, Taxonomy, Data Import/Export
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Applied Machine Learning, Machine Learning, Data Mining, Model Evaluation, Machine Learning Algorithms, Statistical Machine Learning, Exploratory Data Analysis, Data Analysis, Spatial Analysis
Intermediate · Course · 1 - 3 Months
Skills you'll gain: Data Preprocessing, Large Language Modeling, Data Import/Export, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Data Quality, Data Analysis, Natural Language Processing, Classification Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Real Time Data, Digital Transformation, Google Cloud Platform, Cloud Storage, Data Warehousing, Looker (Software), Big Data, Data Transformation, Analytics, Business Intelligence, Dataflow, Data Management, Data Pipelines, Data-Driven Decision-Making, Data Analysis
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Spatial Analysis, NoSQL, Spatial Data Analysis, Geospatial Mapping, Geographic Information Systems, Big Data, MongoDB, File Systems, Apache Hadoop, Distributed Computing, Data Architecture, Cloud Computing, Apache Spark, Public Cloud, Database Systems, Data Processing, Scalability, Databases, Environmental Monitoring, Climate Change Programs
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Pandas (Python Package), Data Analysis, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Matplotlib, Jupyter, Data Visualization, NumPy, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Rutgers the State University of New Jersey
Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Workflow Management, Artificial Intelligence, Accounting and Finance Software, Excel Macros, Emerging Technologies, Digital Transformation, Natural Language Processing, Data Manipulation, Unstructured Data, Scalability
Intermediate · Course · 1 - 3 Months