Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Pandas (Python Package), Data Visualization, Descriptive Statistics, Data Manipulation, Data Transformation, Data Analysis, Statistics, Data Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Performance Review, Smart Goals, Performance Appraisal, Employee Performance Management, Performance Management, Performance Metric, Goal Setting, Internal Communications, Staff Management
Intermediate · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Fundraising, Innovation, Presentations, Financial Management, Competitive Analysis, New Business Development, Verbal Communication Skills, Business Strategy, Investments, Market Analysis, Negotiation, Market Trend
Beginner · Course · 1 - 3 Months

Skills you'll gain: Dataflow, Data Pipelines, Real Time Data, Data Processing, Extract, Transform, Load, Jupyter, Google Cloud Platform, File I/O, SQL, Analytics
Advanced · Course · 1 - 3 Months

Skills you'll gain: AWS Identity and Access Management (IAM), Cloud Deployment, Amazon Web Services, Cloud Management, Cloud Computing, User Accounts, Cloud Infrastructure, Account Management, Public Cloud, Servers, Linux Servers, Cloud Security, Docker (Software), Billing, Market Analysis, Scalability
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Sheets, Query Languages, Spreadsheet Software, Data Manipulation, Data Transformation, Data Cleansing, Excel Formulas, Data Management, Data Analysis, Cloud Computing
Intermediate · Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Sampling (Statistics), Statistical Analysis, Probability, Data Analysis
Beginner · Course · 1 - 3 Months

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Linear Algebra, Numerical Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Mathematics, Data Analysis, Machine Learning, Dimensionality Reduction, Artificial Neural Networks, Data Manipulation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Transformation, Customer Analysis, Data Analysis, Customer Data Management, MongoDB, Data Processing, Data Validation, Financial Data, Data Import/Export, Data Pipelines, Data Integration, Development Environment
Intermediate · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Embeddings, Retrieval-Augmented Generation, Vector Databases, Text Mining, Large Language Modeling, Performance Tuning
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Direct Marketing, Analysis, Customer Communications Management, Customer Relationship Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Simplilearn
Skills you'll gain: Hugging Face, Natural Language Processing, Large Language Modeling, Generative AI, Text Mining, Prompt Engineering, AI Workflows, Model Evaluation
Beginner · Course · 1 - 4 Weeks