Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Descriptive Statistics, Jupyter, Microsoft Azure, Feature Engineering, Data Analysis, Statistics, Exploratory Data Analysis, Probability & Statistics, Data Visualization Software, Correlation Analysis, Applied Machine Learning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Import/Export, NumPy, Pandas (Python Package), Pivot Tables And Charts, Business Reporting, Data Manipulation, Analytics, Data Processing, Management Reporting, Data Wrangling, Business Analytics, Data Cleansing, Data Analysis, Data Transformation, Statistical Analysis, Data Management, Descriptive Statistics, Linear Algebra
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Bayesian Statistics, A/B Testing, Microsoft Excel, Statistical Machine Learning, Statistical Modeling, Predictive Analytics, Business Analytics, Data Analysis, Advanced Analytics, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Markov Model
Mixed · Course · 1 - 4 Weeks

EDUCBA
Skills you'll gain: Data Lakes, Microsoft Azure, Stored Procedure, Data Architecture, Performance Tuning, Data Management, Query Languages, Data Manipulation, Scripting, SQL, Data Processing, Windows PowerShell, Microsoft Visual Studio, Command-Line Interface, Heat Maps
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Sampling (Statistics), Estimation, Risk Analysis, Statistical Methods, Statistical Software, Return On Investment, Statistical Analysis, Sample Size Determination, R (Software), Data Analysis, Business Risk Management, Probability & Statistics, Statistical Inference, Project Estimation, Business Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Indian Institute of Technology Guwahati
Skills you'll gain: User Experience, Information Architecture, User Experience Design, Interaction Design, User Flows, Persona (User Experience), Usability, User Centered Design, User Interface (UI) Design, Wireframing, User Research, Conceptual Design, Persona Development, Mockups, Ideation
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Scatter Plots, Health Policy, Environmental Science, Data Analysis, Health Equity, Regression Analysis, Systems Thinking, Public Health, Sustainable Development, Health Informatics, Community Organizing, Forecasting, Environmental Policy, Climate Change Adaptation, Data Visualization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Process Flow Diagrams, Process Mapping, Target Audience, Data Visualization, User Accounts, Business Process, Graphic Design, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Analysis, Statistics, Quantitative Research, Business Analysis, Business Risk Management, Statistical Analysis, Data-Driven Decision-Making, Statistical Visualization, Statistical Methods, Microsoft Excel, Probability Distribution, Data Presentation, Influencing
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Rmarkdown, Data Science, R (Software), GitHub, Version Control, Data Analysis, Big Data, R Programming, Git (Version Control System), Statistical Programming, Exploratory Data Analysis, Data Management
Mixed · Course · 1 - 4 Weeks

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Computational Logic, Logical Reasoning, Deductive Reasoning, Theoretical Computer Science, Analytical Skills, Programming Principles, Computer Science, Data Analysis, Computer Programming, Algorithms, Verification And Validation, Systems Analysis, Software Development, Machine Learning
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks