Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Plot (Graphics), Data Visualization Software, R Programming, Scatter Plots, Regression Analysis, Statistical Modeling, Predictive Modeling, Artificial Neural Networks, Data Science, Deep Learning, Model Evaluation, Descriptive Statistics, Predictive Analytics, Statistical Methods, Data Manipulation, Data Preprocessing, Performance Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Storytelling, Data Literacy, Statistical Visualization, Data-Driven Decision-Making, Data Visualization Software, Data Preprocessing, Data Mining, Exploratory Data Analysis, Data Cleansing, Graphing, Big Data, Programming Principles, Python Programming, NumPy
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Stored Procedure, Microsoft SQL Servers, Transact-SQL, SQL, Database Development, Procedure Development, Database Management Systems, Query Languages
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Data Analysis, Data Presentation, Data Storytelling, Analytics, SQL, Data Preprocessing, Google Cloud Platform, Big Data, Data Visualization Software, Data Warehousing
Beginner · Course · 1 - 3 Months

Ball State University
Skills you'll gain: Statistical Methods, Probability & Statistics, Statistical Modeling, Statistical Programming, Statistical Analysis, Probability Distribution, Statistical Inference, Bayesian Statistics, Data Science, Sampling (Statistics), Statistical Hypothesis Testing, R Programming, Dimensionality Reduction, Simulations, Statistical Visualization
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Stakeholder Communications, Customer Insights, Product Management, Product Improvement, New Product Development, Product Lifecycle Management, Product Roadmaps, Innovation, Agile Methodology, Business Analytics, Data-Driven Decision-Making, Product Testing, Lean Methodologies, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Histogram, Interactive Data Visualization, Scatter Plots, Plot (Graphics), Data Visualization, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Event Marketing, Event Management, Social Media Content, Promotional Strategies, Content Creation, Social Media Marketing, Content Marketing, Drive Engagement, Social Media Campaigns, Branding, Video Production, Storytelling, Promotional Materials, Animations
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Computational Thinking, Data Strategy, Small Data, Unstructured Data, Data Access, Data Literacy, Data Analysis, Data Integration, Data Management, Data-Driven Decision-Making, Data Collection
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization Software, Data Visualization, Statistical Visualization, Ggplot2, Plot (Graphics), R Programming, Scatter Plots, Data Collection, Data Analysis, Data Manipulation, Data Import/Export, Regression Analysis, Data Preprocessing, Software Installation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours