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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: AI Personalization, Generative AI, LLM Application, Content Creation, Marketing Operations, AI Enablement, Marketing Analytics, Marketing Strategies, Strategic Marketing, Innovation, Prompt Engineering, Ethical Standards And Conduct

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Azure Monitoring and Analytics Fundamentals

    Skills you'll gain: System Monitoring, Microsoft Azure, Query Languages, Application Performance Management, Cloud Management, Continuous Monitoring, Real Time Data, Interactive Data Visualization, Virtual Machines, Scalability, Resource Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing: Define and Apply Strategy

    Skills you'll gain: Value Propositions, Target Audience, Target Market, Strategic Decision-Making, Business Strategy, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Marketing Strategy and Techniques, Customer Analysis, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    433 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Practical Predictive Analytics: Models and Methods

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Statistical Machine Learning, Predictive Analytics, Advanced Analytics, Data Analysis, R Programming, Statistical Methods, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Classification Algorithms, Probability & Statistics, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    323 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Getting Started with SAS Visual Analytics

    Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Exploratory Data Analysis, Virtual Environment, Data Manipulation, Interactive Data Visualization, Data Access, Data Preprocessing, Business Reporting, Business Analysis, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    890 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Social Media Strategy, Social Media Marketing, Marketing, Video Production, Marketing Strategies, Content Creation, Paid media, Content Strategy, Advertising Campaigns, Brand Marketing, Live Streaming

    Mixed · Course · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Data Analytics Engineering: Probability & Techniques

    Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Data Wrangling, Probability & Statistics, Unsupervised Learning, Text Mining, Data Manipulation, Statistical Analysis, Data Preprocessing, Data Structures, Data Cleansing, Python Programming

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Set and Evaluate Winning Marketing KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Performance Metric, Performance Analysis, Business Metrics, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Statistical Hypothesis Testing, Corrective and Preventive Action (CAPA), Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    AI & Predictive Analytics with Python

    Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Model Evaluation, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Classification Algorithms, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence, Computational Logic, Python Programming, Data Science, Unstructured Data, Data Preprocessing, Algorithms

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Generative AI Marketing: Coursera
  • Azure Monitoring and Analytics Fundamentals: Microsoft
  • Analyze Marketing: Define and Apply Strategy: Coursera
  • Forecasting Models for Marketing Decisions: Emory University
  • How to Set Up a Facebook Ads Campaign: Coursera
  • Practical Predictive Analytics: Models and Methods: University of Washington
  • Getting Started with SAS Visual Analytics : SAS
  • YouTube Marketing 2026: YouTube SEO & Algorithms: Alex Genadinik
  • Data Analytics Engineering: Probability & Techniques: Northeastern University
  • Search Engine Optimization and Content Marketing: IBM

Skills you can learn in Marketing

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Analytics (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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