Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Feature Engineering, Supervised Learning, Exploratory Data Analysis, Classification Algorithms, Machine Learning Algorithms, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Data Preprocessing, Pandas (Python Package), NumPy, Data Cleansing
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Transformation, Data-Driven Decision-Making, Looker (Software), Data Cleansing, Data Manipulation, Data Processing, Google Cloud Platform, Data Visualization, Analytics, Big Data, Data Analysis, Data Visualization Software, Cloud Storage, Business Analytics, Data Storage, Data Storage Technologies, Dashboard, Data Warehousing, Data Sharing, Exploratory Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Azure, Real Time Data, Serverless Computing, Cloud Applications, Virtual Machines, Cloud Computing Architecture, Microservices, Event-Driven Programming, Solution Architecture, Infrastructure As A Service (IaaS), Cloud Services, Containerization, Application Programming Interface (API)
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Product Development, New Product Development, Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, Health Systems, Requirements Elicitation, Market Opportunities, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Project Management, Forecasting, Financial Analysis, Agile Methodology, Project Planning, Waterfall Methodology
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Supply Chain Management, Supply Chain Planning, Business Transformation, Business Strategies, Value Propositions, Digital Transformation, Cloud Computing, Cloud Applications, Business Modeling, Big Data, Automation, Internet Of Things, Systems Integration, Machine Learning, Blockchain
Beginner · Course · 1 - 3 Months

Skills you'll gain: R Programming, Analysis, Mathematical Software, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Data Storytelling, Data Integration, Capacity Management, Data Analysis, Unstructured Data, Data Management, Business Intelligence, Data Governance, Management Reporting
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: MySQL, Google Cloud Platform, Data Migration, Database Management, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Management, Cloud Deployment
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Text Mining, Natural Language Processing, Cloud API, Google Cloud Platform, Unstructured Data, Classification And Regression Tree (CART), Application Programming Interface (API), Data Analysis
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Data-Driven Decision-Making, Data Sharing, Data Transformation, Data Manipulation, Data Import/Export
Beginner · Course · 1 - 3 Months

Skills you'll gain: Artificial Intelligence, Large Language Modeling, Embeddings, Text Mining, Generative AI, Natural Language Processing, Python Programming, Application Programming Interface (API), Scripting
Intermediate · Guided Project · Less Than 2 Hours