Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Advanced · Course
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Data Storytelling, Risk Analysis, Reinforcement Learning, Computer Vision, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, Logistic Regression, Deep Learning, Marketing Analytics, MLOps (Machine Learning Operations), Data Cleansing, Transfer Learning, Descriptive Analytics, Operations Research, Simulations, Stakeholder Engagement
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, Large Language Modeling, Model Evaluation, Data Ethics, Customer Analysis, FinTech, Business Analytics, Biostatistics, Spatial Data Analysis, People Analytics, Time Series Analysis and Forecasting, Database Design, Predictive Analytics, Social Network Analysis, Social Determinants Of Health, Gerontology, Exploratory Data Analysis, Cloud Security, Data Visualization, Governance
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Strategic Sourcing, Decision Making, Content Marketing, Process Analysis, Project Controls, Business Operations, Business Planning, Competitive Analysis
University Certificate · 6 - 12 Months

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years
Coursera
Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, Metadata Management, AI Security, Data Quality, Data Access, Identity and Access Management, Benchmarking, Data Security, SQL, Quality Assurance and Control
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Mapping, Extract, Transform, Load, Data Validation, Workflow Management, JSON, Fraud detection, Extensible Markup Language (XML), Metadata Management, Process Design, Data Integration, Data Cleansing, Data Transformation, Data Pipelines, Data Processing, Data Modeling, Data Analysis
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Big Data, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Google Cloud Platform, Generative AI, SQL, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Workflow Management, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Lakes, Data Warehousing, Data Pipelines, Data Infrastructure, Data Architecture, Cloud Engineering, Cloud Storage, Google Cloud Platform, Data Storage, Big Data, Data Storage Technologies, Data Processing, Database Design, SQL
Intermediate · Course · 1 - 3 Months

Skills you'll gain: User Feedback, Stakeholder Communications, Surveys, Stakeholder Management, Performance Metric, Project Management Software, Change Management, Communication, Organizational Change, Business Metrics, Data-Driven Decision-Making, Agile Project Management, Communication Strategies, Data Analysis, Case Studies
Beginner · Course · 1 - 4 Weeks
Universidad de Palermo
Skills you'll gain: Business Modeling, Human Capital, Business Intelligence, Key Performance Indicators (KPIs), Selling Techniques, Business Planning, Strategic Marketing, Portfolio Management, Digital Transformation, Financial Accounting, Agile Product Development, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Marketing Management, Business Process Management, Digital Advertising, Business Analytics, Equities, Teamwork
Earn a degree
Degree · 1 - 4 Years