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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de Inteligência Artifical em Marketing

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, Data-Driven Decision-Making, Predictive Analytics, Digital Marketing, Machine Learning, Innovation, Trend Analysis, Brand Management, Deep Learning, Artificial Intelligence, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

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    U

    UBITS

    Introducción al marketing con Google Ads

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    N

    Northeastern University

    Data Management for Analytics Part 1

    Skills you'll gain: Database Design, Database Theory, Data Modeling, Database Management Systems, Metadata Management, Databases, Data Management, Relational Databases, Unified Modeling Language, Data Governance, Enterprise Modeling, Data Integrity, Data Quality

    Build toward a degree

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Modern Data Warehouse Analytics in Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Databases, Data Lakes, Business Intelligence, Analytics, Big Data, Data Visualization Software, Data Integration, Data Processing, Data Pipelines, Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
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    129 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce

    4.9
    Rating, 4.9 out of 5 stars
    ·
    329 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Introduction to Data Analytics in Google Cloud

    Skills you'll gain: Cloud Infrastructure, Data Management, Data Governance, Cloud Computing, Google Cloud Platform, Cloud Computing Architecture, Cloud Technologies, Big Data, Cloud Storage, Data Analysis, Data Warehousing, Data Processing, Digital Transformation, Data Collection, Data Structures

    4.6
    Rating, 4.6 out of 5 stars
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    154 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    P

    Packt

    Advanced Data Processing and Analytics with AWS

    Skills you'll gain: AWS Kinesis, Apache Kafka, Amazon Redshift, Data Lakes, Real Time Data, Data Management, Apache Hive, Apache Spark, Amazon S3, Data Pipelines, Data Processing, Big Data, Apache Hadoop, AWS Identity and Access Management (IAM), Query Languages, Serverless Computing, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automation Anywhere

    Implementing RPA with Cognitive Automation and Analytics

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Process Design, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Artificial Intelligence, Development Testing, Operational Analysis, Extensible Markup Language (XML), Workflow Management, Business Analytics, Process Analysis, Administration

    4.5
    Rating, 4.5 out of 5 stars
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    625 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing Management Essentials: Price and Place: IE Business School
  • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
  • Fundamentos de Inteligência Artifical em Marketing: Fundação Instituto de Administração
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Introducción al marketing con Google Ads: UBITS
  • Data Management for Analytics Part 1: Northeastern University
  • Modern Data Warehouse Analytics in Microsoft Azure: Microsoft
  • Marketing digital e e-commerce do Google: Google
  • Introduction to Data Analytics in Google Cloud: Google Cloud
  • Advanced Data Processing and Analytics with AWS: Packt

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Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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