Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Data Management, Data Warehousing, Data Visualization Software, Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Technical Communication, Content Strategy, Strategic Thinking
Intermediate · Course · 1 - 3 Months

Skills you'll gain: PySpark, Data Pipelines, Apache Spark, Dashboard, Data Processing, Real Time Data, Data Visualization, Natural Language Processing, Distributed Computing, Data Transformation, Deep Learning, Performance Tuning
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Modeling, Market Analysis, Regulatory Compliance, Innovation, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, New Business Development, Product Development, Business Planning, Team Leadership, Stakeholder Analysis, Sales Presentations, Business Valuation, Fundraising
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Scatter Plots, Data Analysis, Correlation Analysis, Box Plots, Pandas (Python Package), Data Visualization, Histogram, Statistical Analysis, Python Programming, Software Installation
Intermediate · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Exploratory Data Analysis, Data Strategy, Unstructured Data, Data-Driven Decision-Making, Data Literacy, Solution Design, Data Analysis, Needs Assessment, Gap Analysis, Requirements Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Analysis, Analysis, Business Process, Business Requirements, Business Process Modeling, Requirements Analysis, Stakeholder Engagement, Customer Relationship Management, Risk Management, Ethical Standards And Conduct
Advanced · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Product Development, New Product Development, Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, User Requirements Documents, Market Opportunities, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Regulatory Requirements, Project Management, Forecasting, Financial Analysis, Agile Methodology, Project Planning, Waterfall Methodology
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Robotic Process Automation, Customer experience improvement, ChatGPT, Data Science, Machine Learning Methods
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Infographics, Process Design, Diagram Design, Business Process, Target Audience, Data Visualization, Content Creation, Timelines, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Sheets, Pivot Tables And Charts, Big Data, Data Analysis, Excel Formulas, Data Import/Export, Data Visualization, Real Time Data, Network Analysis, SQL
Beginner · Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Statistical Hypothesis Testing, Quantitative Research, Statistical Software, Statistical Analysis, Data Analysis, Probability & Statistics, Analysis, Statistical Methods, Statistical Inference, Analytical Skills, Statistics, Psychology, Regression Analysis, Research
Beginner · Course · 1 - 3 Months