• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Français

    Skills you'll gain: Gemini, Data Preprocessing, Exploratory Data Analysis, Big Data, Google Cloud Platform, Interactive Data Visualization, Data Pipelines, Generative AI, Debugging, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Healthcare Data Management, Security, and Compliance

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 日本語版

    Skills you'll gain: Data Sharing, Extract, Transform, Load, Cloud Storage, Google Cloud Platform, Data Migration, Data Pipelines, Big Data, Data Infrastructure, Data Warehousing, Data Storage, Data Processing, Data Management, Metadata Management, Automation

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Cloud에서 일괄 데이터 파이프라인 빌드하기

    Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Workflow Management, Data Warehousing, Extract, Transform, Load, Data Integration, Data Quality, Data Validation, Performance Tuning, Operational Efficiency, Apache Spark, Big Data, Data Transformation, Serverless Computing, Scheduling, System Monitoring, Resource Management

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Bahasa Indonesia

    Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Big Data, Model Evaluation, Data Analysis Software

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Polski

    Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud 기반 데이터 분석 입문

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Analytics, Big Data, Business Analytics, Google Cloud Platform, Data Visualization Software, Data Transformation, Data Storytelling, Data Cleansing, Data Warehousing, Data Storage, SQL

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    HTML & CSS for Beginners – First Coding Step

    Skills you'll gain: User Interface (UI), Web Content Accessibility Guidelines, Development Environment, Web Analytics and SEO

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Strategic PM using GenAI for Account Managers

    Advanced · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Português

    Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Negotiation and Ethical Practices in Account Management

    Advanced · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Ciencia de Datos

    Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, People Analytics, FinTech, Large Language Modeling, Time Series Analysis and Forecasting, Spatial Data Analysis, Predictive Analytics, Social Determinants Of Health, Gerontology, Digital Transformation, Biostatistics, Deep Learning, Risk Analysis, Bayesian Statistics, Exploratory Data Analysis, Social Network Analysis, Dimensionality Reduction

    Earn a degree

    Degree · 1 - 4 Years

1…429430431…433

In summary, here are 10 of our most popular marketing analytics courses

  • Boost Productivity with Gemini in BigQuery - Français: Google Cloud
  • Healthcare Data Management, Security, and Compliance: Microsoft
  • Introduction to Data Engineering on Google Cloud - 日本語版: Google Cloud
  • Google Cloud에서 일괄 데이터 파이프라인 빌드하기: Google Cloud
  • Work with Gemini Models in BigQuery - Bahasa Indonesia: Google Cloud
  • Responsible AI for Developers: Interpretability & Transparency - Polski: Google Cloud
  • Google Cloud 기반 데이터 분석 입문: Google Cloud
  • HTML & CSS for Beginners – First Coding Step: Packt
  • Strategic PM using GenAI for Account Managers: Microsoft
  • Boost Productivity with Gemini in BigQuery - Português: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok