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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • P

    Pontificia Universidad Católica de Chile

    Magíster en Ciencia de Datos

    Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, People Analytics, FinTech, Large Language Modeling, Time Series Analysis and Forecasting, Spatial Data Analysis, Predictive Analytics, Social Determinants Of Health, Gerontology, Digital Transformation, Biostatistics, Deep Learning, Risk Analysis, Bayesian Statistics, Exploratory Data Analysis, Social Network Analysis, Dimensionality Reduction

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Ingeniería de Software

    Skills you'll gain: User Story, Supervised Learning, LangChain, Unsupervised Learning, Data Presentation, Test Automation, Process Analysis, Cloud-Native Computing, Android Jetpack, Technology Strategies, Classification Algorithms, Dashboard, Site Reliability Engineering, API Design, Software Architecture, Wireframing, Internet Of Things, User Research, Project Risk Management, Angular

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Statistical Hypothesis Testing, Data Presentation, Statistical Machine Learning, Regression Analysis, R (Software), Data Storytelling, Social Network Analysis, Matplotlib, Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Model Evaluation, Statistical Visualization, Classification And Regression Tree (CART), Supervised Learning, Statistical Modeling, Linear Algebra, File I/O, Data Preprocessing

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Control Systems, Embedded Software, Internet Of Things, Machine Controls, Engineering, Scientific, and Technical Instruments, Human Computer Interaction, Embedded Systems

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de Palermo

    Administración de Empresas Certificado MasterTrack®

    Skills you'll gain: Performance Measurement, Human Capital, Human Resource Strategy, Strategic Marketing, Marketing, Human Resources Management and Planning, Strategic Leadership, Talent Management, Branding, Employee Performance Management, Marketing Management, IT Management, Consumer Behaviour, Business Management, Organizational Change, Marketing Planning, Technology Strategies, Information Systems, Business Technologies, Brand Strategy

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: Preview
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    G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - 한국어

    Skills you'll gain: Responsible AI, Data Ethics, Data Analysis, Data Preprocessing, Data Visualization Software, Artificial Intelligence, Model Evaluation, Model Deployment, Machine Learning, Technical Documentation, Software Documentation

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Business Writing, Mediation, Model Evaluation, Change Management, Leadership Studies, Compensation and Benefits, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management, Research

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Dimensionality Reduction, Plot (Graphics), Data Analysis, R Programming, Statistical Modeling, Big Data, Visualization (Computer Graphics), Data-Driven Decision-Making, Predictive Modeling, Predictive Analytics, Data Modeling, Analytics, Advanced Analytics, Data Visualization Software, Statistical Visualization

    Credit offered

    Mastertrack · 6 - 12 Months

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Survey Creation, Quantitative Research, Qualitative Research, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Policy Development, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy, Conflict Management

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Salud Pública Global

    Skills you'll gain: Epidemiology, Diagnostic Tests, Descriptive Analytics, Public Health and Disease Prevention, Social Determinants Of Health, Healthcare Ethics, Data Ethics, Gerontology, Digital Transformation, Health Policy, Biostatistics, Data Mining, Governance, Occupational Health, Telehealth, Public Health, Leadership, Program Evaluation, Object Oriented Programming (OOP), Health Systems

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション

    Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión y Políticas en Salud Pública

    Skills you'll gain: Epidemiology, Diagnostic Tests, Descriptive Analytics, Public Health and Disease Prevention, Business Analytics, Social Determinants Of Health, Healthcare Ethics, Data Ethics, Gerontology, Health Policy, Biostatistics, Statistical Hypothesis Testing, Digital Transformation, Occupational Health, Telehealth, Leadership, Program Evaluation, Public Health, Object Oriented Programming (OOP), Health Systems

    Credit offered

    Mastertrack · 6 - 12 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Magíster en Ciencia de Datos: Pontificia Universidad Católica de Chile
  • Maestría en Ingeniería de Software: Universidad de los Andes
  • Master of Science in Data Science (Statistics): University of Leeds
  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
  • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
  • Responsible AI for Developers: Interpretability & Transparency - 한국어: Google Cloud
  • Bachelor of Applied Arts and Sciences: University of North Texas
  • Diplomado en Analítica de los Negocios: Pontificia Universidad Católica de Chile
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • Magíster en Salud Pública Global: Pontificia Universidad Católica de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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