Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Azure Synapse Analytics, Performance Tuning, System Monitoring, Data Lakes, Transact-SQL, Data Analysis Expressions (DAX), Star Schema, Microsoft Azure, Real Time Data, Power BI, Data Warehousing, Analytics, Apache Spark, Data Modeling, SQL Server Integration Services (SSIS), PySpark, Data Pipelines, Data Transformation, Debugging
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Portfolio Management, Risk Analysis, Investment Management, Time Series Analysis and Forecasting, Financial Modeling, Object Oriented Programming (OOP), Statistical Analysis, Simulations, Regression Analysis, Jupyter, Python Programming, Programming Principles, Pandas (Python Package), NumPy, Matplotlib, Data Manipulation
Intermediate · Course · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Analysis, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Marketing, Graphics Software, Graphic and Visual Design, Graphic Design, Entrepreneurship, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Transformation, Power BI, Data-Driven Decision-Making, Data Integration, Data Cleansing, Data Wrangling, Extract, Transform, Load, Data Preprocessing, Data Modeling, Business Intelligence, Data Visualization Software, Data Quality, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Performance Reporting, Marketing Channel, Generative AI, Customer Analysis, Artificial Intelligence, Customer experience improvement, Customer Retention
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Analytics, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Statistical Inference, Probability Distribution, Applied Machine Learning, Predictive Modeling, Model Evaluation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Return On Investment, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Campaigns, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Graphic and Visual Design Software, Marketing, Data Visualization
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Presentation, E-Commerce, Analytics, Key Performance Indicators (KPIs), Google Analytics, Web Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

University of North Texas
Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours