• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    E

    EDUCBA

    Master Decision Trees in R: Build, Predict & Evaluate

    Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Data-Driven Decision-Making, Statistical Modeling, Classification Algorithms, Plot (Graphics)

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    データ アナリストのための BigQuery

    Skills you'll gain: Looker (Software), Big Data, SQL, Business Analytics, Data Analysis, Extract, Transform, Load, Analytics, Data Transformation, Data Manipulation, Google Sheets, Data Visualization Software, Data Cleansing, Data Pipelines, Data Processing, Data Import/Export, Google Cloud Platform, Database Development, Data Integrity

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    在 Google Cloud 運用生成式 AI 翻新網站

    Skills you'll gain: Generative AI, AI Personalization, Web Content, AI Enablement, Google Cloud Platform, Prompt Engineering, Web Analytics and SEO, Content Management, Web Design and Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    G

    Google Cloud

    Gemini Enterprise 简介

    Skills you'll gain: Google Gemini, Authorization (Computing), AI Workflows, Application Deployment, Google Cloud Platform, Enterprise Security, Data Security, Large Language Modeling, Cloud Security, Data Integration, Business Analytics

    Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Plot (Graphics), Logistic Regression, Dimensionality Reduction, Visualization (Computer Graphics), Scientific Visualization, Statistical Modeling, Data-Driven Decision-Making, Data Visualization Software, Predictive Modeling, Predictive Analytics, Data Modeling, Analytics, Advanced Analytics, Regression Analysis, Statistical Visualization, Data Analysis, Analytical Skills

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Embeddings, Text Mining, Data Preprocessing, Semantic Web, Artificial Neural Networks, ChatGPT, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Deep Learning, Probability & Statistics

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sell Outcomes Not Features

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Social Network Analysis, Data Presentation, Statistical Machine Learning, Statistical Hypothesis Testing, Classification And Regression Tree (CART), Data Storytelling, Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Data Visualization, Statistical Visualization, Supervised Learning, Network Analysis, Unsupervised Learning, Web Scraping, Statistical Modeling, Linear Algebra, Python Programming, Data Preprocessing

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Model Evaluation, Business Writing, Change Management, Arbitration, Leadership Studies, Compensation and Benefits, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Apache Hadoop, Sales Process, Diversity Awareness, Conflict Management

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Utiliser BigQuery Machine Learning pour l'inférence

    Skills you'll gain: Big Data, Data Analysis, Google Cloud Platform, Applied Machine Learning, Statistical Inference, Machine Learning Methods, SQL, Model Deployment

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Data Presentation, Systems Thinking, Unsupervised Learning, Deep Learning, Reinforcement Learning, Computer Vision, Natural Language Processing, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, MLOps (Machine Learning Operations), Logistic Regression, Marketing Analytics, Data-Driven Decision-Making, Descriptive Analytics, Pandas (Python Package), Simulations, Operations Research, Model Deployment

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Semantic Web, LLM Application, Data Presentation, Model Evaluation, Cloud-Native Computing, Continuous Deployment, Reinforcement Learning, Deep Learning, Computer Vision, Biomedical Engineering, Natural Language Processing, Artificial Intelligence, Marketing Analytics, Data Ethics, Recurrent Neural Networks (RNNs), Project Management Institute (PMI) Methodology, Linear Algebra, Control Systems, Robotics

    Earn a degree

    Degree · 1 - 4 Years

1…465466467…468

In summary, here are 10 of our most popular marketing analytics courses

  • Master Decision Trees in R: Build, Predict & Evaluate: EDUCBA
  • データ アナリストのための BigQuery: Google Cloud
  • 在 Google Cloud 運用生成式 AI 翻新網站: Google Cloud
  • Gemini Enterprise 简介: Google Cloud
  • Diplomado en Analítica de los Negocios: Pontificia Universidad Católica de Chile
  • Natural Language Processing: Birla Institute of Technology & Science, Pilani
  • Sell Outcomes Not Features: Coursera
  • Master of Science in Data Science (Statistics): University of Leeds
  • Bachelor of Applied Arts and Sciences: University of North Texas
  • Utiliser BigQuery Machine Learning pour l'inférence: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok