Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northeastern University
Skills you'll gain: Data Storytelling, Plotly, Statistical Visualization, Interactive Data Visualization, Matplotlib, Data Visualization Software, Network Analysis, Seaborn, Data-Driven Decision-Making, Data Mining, Scatter Plots, R Programming, Graph Theory, Data Science, Time Series Analysis and Forecasting
Build toward a degree
Mixed · Course · 1 - 3 Months

Skills you'll gain: Relational Databases, API Design, ASP.NET, Object-Relational Mapping, Databases, Query Languages, Back-End Web Development, Application Programming Interface (API), Restful API, Code Review, Database Design, SQL, Data Access, Data Manipulation, C# (Programming Language)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Analysis, Analytics, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Business Reporting, Graphing, Statistical Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Data Modeling, Data Governance, Data Warehousing, Microsoft SQL Servers, Data Analysis, Analytics, Extract, Transform, Load, Data Integration, Data Import/Export, Real Time Data, Data Mart, Data Transformation, Data Management, Data Architecture, Data Pipelines
Intermediate · Course · 1 - 4 Weeks

Digital Marketing Institute
Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Persona Development, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Model Evaluation, Dimensionality Reduction, Regression Analysis, Machine Learning Algorithms, Data Analysis, Big Data, Feature Engineering, Predictive Modeling, Statistical Analysis, Data Preprocessing, Case Studies, Supervised Learning, Project Implementation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Campaign Management, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Case Studies, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy, Content Strategy, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Microsoft Copilot, Cost Control, Data Lakes, Microsoft Azure, Data Architecture, Process Improvement and Optimization, Process Optimization, Performance Tuning, Real Time Data, Data Modeling, Data Pipelines, SQL, Natural Language Processing
Intermediate · Course · 1 - 3 Months
Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Engagement, Predictive Analytics, ChatGPT, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Return On Investment
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Visualization Software, Tableau Software, Financial Modeling, Business Process, Peer Review, Presentations, Property Management, Data Analysis, MySQL, Risk Analysis, Real Estate, Financial Analysis, Microsoft Excel, Profit and Loss (P&L) Management, Analytics, SQL
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Style Guides, Marketing Design, Color Theory, Graphic Design, Design Elements And Principles, Branding, Marketing
Beginner · Guided Project · Less Than 2 Hours