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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • I

    IE Business School

    Critical Perspectives on Management

    Skills you'll gain: Innovation, Business Management, Employee Performance Management, Performance Management, Leadership and Management, Industrial and Organizational Psychology, Business, Capital Budgeting, Governance, Case Studies, Organizational Effectiveness, Corporate Strategy, Business Leadership, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    313 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Performance marketing, Marketing Strategy and Techniques, Marketing Management, Marketing Operations, Data-Driven Decision-Making, Marketing, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Stanford University

    How Software Ate Finance

    Skills you'll gain: FinTech, Payment Systems, Financial Services, Capital Markets, Financial Trading, Asset Management, Mobile Banking, Consumer Lending, Blockchain, Banking, Financial Regulation, Investment Management, Digital Assets, Risk Management, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    166 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Patrocinio Deportivo

    Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    418 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    P

    Parsons School of Design, The New School

    Economics: Society, Markets, and [In]equality

    Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    821 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Cape Town

    Teaching Children with Visual Impairment: Creating Empowering Classrooms

    Skills you'll gain: Visual Impairment Education, Differentiated Instruction, Teaching, Special Education, Curriculum Development, Adaptive Equipment, Disabilities, Working With Children, Empathy & Emotional Intelligence, Parent Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    195 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Machine Learning for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Customer Insights, Google Analytics, Data Ethics

    3.7
    Rating, 3.7 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Boost Your Cybersecurity Career

    Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Anomaly Detection, Vulnerability Management, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    133 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Gestão Estratégica de Recursos Humanos

    Skills you'll gain: Human Resources Management and Planning, Human Resource Strategy, Human Resources, Human Capital, People Management, Behavior Management, Workforce Management, Organizational Strategy, Organizational Effectiveness, Employee Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    API Testing with Karate Framework

    Skills you'll gain: API Testing, Test Case, Test Script Development, Scenario Testing, Behavior-Driven Development, Test Automation, Restful API

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular consumer behavior courses

  • Critical Perspectives on Management: IE Business School
  • Marketing e Data Science: Fundação Instituto de Administração
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • How Software Ate Finance: Stanford University
  • Patrocinio Deportivo: Universitat Autònoma de Barcelona
  • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
  • The Business of Social: Northwestern University
  • Teaching Children with Visual Impairment: Creating Empowering Classrooms: University of Cape Town
  • Machine Learning for Marketing: O.P. Jindal Global University
  • Generative AI: Boost Your Cybersecurity Career : IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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