• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • I

    IBM

    Computer Networks and Network Security

    Skills you'll gain: Networking Hardware, TCP/IP, Network Security, Network Protocols, Endpoint Detection and Response, Network Routing, Cybersecurity, Local Area Networks, Dynamic Host Configuration Protocol (DHCP), Firewall, General Networking, Information Systems Security, Intrusion Detection and Prevention, Endpoint Security, Network Infrastructure, Network Planning And Design, Wireless Networks, Security Information and Event Management (SIEM), Network Analysis, Data Loss Prevention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google

    Configuration Management and the Cloud

    Skills you'll gain: Infrastructure as Code (IaC), Puppet (Configuration Management Tool), Infrastructure As A Service (IaaS), Cloud Services, Cloud Computing, Virtual Machines, Software As A Service, Change Control, Terraform, System Monitoring, Incident Management, Configuration Management, Cloud Storage, Disaster Recovery, Automation, Scalability, Service Level, Load Balancing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    GRAMMY GO

    Building Your Brand, Sustaining Growth and Networking

    Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Brand Strategy, Business Relationship Management, Sustainable Business, Music Performance

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Core Java

    Skills you'll gain: Java Programming, Java, File I/O, Object Oriented Programming (OOP), Object Oriented Design, Programming Principles, Software Design, Computer Programming, Application Frameworks, Data Structures, Virtual Machines, Web Development, Debugging, Data Persistence, Package and Software Management, Development Environment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    SEO and Content Optimization for Digital Marketing

    Skills you'll gain: Content Creation, Social Media Content, Search Engine Optimization, Digital Content, Social Media Marketing, Marketing Design, Web Analytics and SEO, Graphic Design, Content Strategy, Style Guides, Content Marketing, Content Management, Marketing Materials, Branding, Brand Management, Auditing, Sales Process, Report Writing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Customer Analytics & Intelligence

    Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Loyalty Programs, Customer Insights, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    129 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of California, Irvine

    Project Management Project

    Skills you'll gain: Project Risk Management, Project Schedules, Work Breakdown Structure, Timelines, Risk Management, Peer Review, Budgeting, Project Planning, Scheduling, Project Management, Project Implementation, Project Scoping, Project Documentation, Matrix Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Six Sigma and the Organization (Advanced)

    Skills you'll gain: Quality Improvement, Lean Six Sigma, Lean Methodologies, Six Sigma Methodology, Process Improvement, Lean Manufacturing, Process Capability, Process Analysis, Continuous Improvement Process, Eight Disciplines Problem Solving (8D), Benchmarking, Root Cause Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Course · 1 - 3 Months

  • D

    Duke University

    Risk Management and Financial Theory

    Skills you'll gain: Risk Management, Business Risk Management, Credit Risk, Stakeholder Communications, Operational Risk, Proposal Development, Risk Analysis, Business Strategies, Financial Forecasting, Financial Analysis, Financial Modeling, Strategic Thinking, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Toronto

    The Arts and Science of Relationships: Understanding Human Needs

    Skills you'll gain: Relationship Building, Social Skills, Active Listening, Interpersonal Communications, Communication, Empathy, Self-Awareness, Emotional Intelligence, Needs Assessment, Assertiveness, Psychology, Cultural Diversity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, Agile Software Development, Scrum (Software Development), User Centered Design, Agile Methodology, Usability, Usability Testing, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…525354…834

In summary, here are 10 of our most popular brand management courses

  • Computer Networks and Network Security: IBM
  • Configuration Management and the Cloud: Google
  • Claves de la Dirección de Empresas: IESE Business School
  • Building Your Brand, Sustaining Growth and Networking: GRAMMY GO
  • Core Java: LearnQuest
  • SEO and Content Optimization for Digital Marketing: Coursera
  • Customer Analytics & Intelligence: Coursera
  • Project Management Project: University of California, Irvine
  • Six Sigma and the Organization (Advanced): Kennesaw State University
  • Risk Management and Financial Theory: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok