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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Y

    Yonsei University

    International Marketing & Cross Industry Growth Capstone Project

    Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Marketing Management, Global Marketing, Marketing, Product Knowledge, Product Promotion, Company, Product, and Service Knowledge, Strategic Marketing, Competitive Analysis, Market Analysis, Benchmarking, Product Management, New Business Development, Brand Strategy, Growth Strategies, Case Studies, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Hands-On Projects
    Hands-On Projects
    U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • C

    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Web Analytics and SEO, Customer Analysis, Marketing Strategies, Search Engine Optimization, A/B Testing, Google Ads, Data Storytelling, Smart Goals, Campaign Management, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Exploratory Data Analysis, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Draft Measurable Marketing Goals with AI

    Skills you'll gain: Smart Goals, Marketing Effectiveness, Goal Setting, Marketing Planning, Marketing Strategies, Marketing Automation, Content Marketing, Key Performance Indicators (KPIs), Business Priorities, Performance Measurement, Data-Driven Decision-Making, Web Analytics, Accountability

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Decisões de Marketing Baseadas em Dados

    Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yunus Social Business Fund Bengaluru

    Strategy and Finance for the lifecycle of a Social Business

    Skills you'll gain: Cash Flows, Financial Market, Financial Analysis, Decision Making, Stakeholder Management, Social Impact, Business Valuation, Risk Analysis, Return On Investment, Finance, Strategic Decision-Making, Cost Benefit Analysis, Financial Modeling, Financial Acumen, Capital Markets, Portfolio Risk, Business Risk Management, Peer Review, Corporate Finance, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Master Digital Marketing Strategy with Case Studies

    Skills you'll gain: Campaign Management, Social Media, Digital Marketing, Social Media Marketing, Case Studies, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Performance Analysis, Competitive Analysis, Global Marketing, Business Strategy, Content Strategy, Key Performance Indicators (KPIs)

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Telephone Skills, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    263 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, Data Storytelling, Design Elements And Principles, Technical Communication, Content Creation, Generative AI, Process Mapping, Communication, ChatGPT

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Marketing Management Essentials: Price and Place: IE Business School
  • AI Agents 101: Tools for Marketing & Business: SkillsBooster Academy
  • International Marketing & Cross Industry Growth Capstone Project : Yonsei University
  • Bachelor of Science in Marketing: University of London
  • Google Analytics: Data-Driven Marketing Mastery with AI: Coursera
  • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Draft Measurable Marketing Goals with AI: Coursera
  • Decisões de Marketing Baseadas em Dados: Fundação Instituto de Administração
  • Strategy and Finance for the lifecycle of a Social Business: Yunus Social Business Fund Bengaluru
  • Master Digital Marketing Strategy with Case Studies: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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