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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Digital Marketing, Consumer Behaviour, Communication Planning, Integrated Marketing Communications, Marketing Effectiveness, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Digital Communications, Content Strategy, MarTech

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Marketing with Zapier & ChatGPT: Automated Content Calendars

    Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Prompt Engineering, Automation, Content Strategy, Brand Management, Project Management

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Yelp Marketing: Organic Yelp Ranking & Ads For Local Search

    Skills you'll gain: Growth Strategies, Advertising Campaigns, Marketing Strategies, Search Engine Marketing, Advertising, Marketing, Facebook, Instagram, Online Advertising, Digital Advertising, Lead Generation, Customer Engagement

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    979 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    ABM - Account Based Marketing To Get The Biggest 5% Clients

    Skills you'll gain: Lead Generation, Search Engine Optimization, Customer Acquisition Management, Account Strategy, Keyword Research, Outbound Calls, Sales Prospecting, Upselling, Web Analytics and SEO, B2B Sales, Sales Strategy, Marketing, Marketing Strategies, Content Marketing, Target Market, Content Creation

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    A Start Guide: Product Marketing Using G Suite

    Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Machine Learning and Data Analytics Part 1

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Model Evaluation, Dimensionality Reduction, Regression Analysis, Machine Learning Algorithms, Data Analysis, Big Data, Feature Engineering, Predictive Modeling, Statistical Analysis, Data Preprocessing, Case Studies, Supervised Learning, Project Implementation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Mastering Advanced Data and Analytics Features in Tableau

    Skills you'll gain: Tableau Software, Data Transformation, Data Integration, SQL Server Integration Services (SSIS), Data Visualization Software, Relational Databases, Data Management, Advanced Analytics, Data Analysis, Data Preprocessing, Data Cleansing, Business Intelligence, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Linear Algebra for ML and Analytics Training

    Skills you'll gain: Mathematical Modeling, Linear Algebra, Dimensionality Reduction, Applied Mathematics, Data Analysis, Feature Engineering, Applied Machine Learning, Analytics, Data Science, Unsupervised Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Computation and Visualization for Analytics Part 2

    Skills you'll gain: Data Storytelling, Plotly, Statistical Visualization, Interactive Data Visualization, Matplotlib, Data Visualization Software, Network Analysis, Seaborn, Data-Driven Decision-Making, Data Mining, Scatter Plots, R Programming, Graph Theory, Data Science, Time Series Analysis and Forecasting

    Build toward a degree

    Mixed · Course · 1 - 3 Months

1…565758…434

In summary, here are 10 of our most popular marketing analytics courses

  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • Marketing with Zapier & ChatGPT: Automated Content Calendars: Coursera
  • Yelp Marketing: Organic Yelp Ranking & Ads For Local Search: Alex Genadinik
  • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
  • Positioning: What you need for a successful Marketing Strategy: IE Business School
  • ABM - Account Based Marketing To Get The Biggest 5% Clients: Alex Genadinik
  • A Start Guide: Product Marketing Using G Suite: Coursera
  • Machine Learning and Data Analytics Part 1: Northeastern University
  • Mastering Advanced Data and Analytics Features in Tableau: SkillUp

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